At present, the brand of China toothpaste is owned by Unilever in the UK/Netherlands. China toothpaste brand was founded in 1954, but it was invested and leased by Unilever Technology in 1994, and both parties signed an indefinite lease.
China toothpaste brand was founded at 1954, which belongs to Shanghai White Cat Co., Ltd., but 1994 was invested and leased by Unilever in the UK/Netherlands. At present, China toothpaste brand is owned by Unilever. Unilever signed an indefinite lease with White Cat Co., Ltd. (the contract sales volume is not less than 1994. Before the acquisition, the brand will always belong to Unilever).
Since 1990s, with the development, the wave of joint ventures has swept the daily chemical industry in China. After some overseas brands entered China, relying on advanced management system and cost advantages, they quickly invaded and occupied the domestic high-end market.
Since then, domestic brands have struggled, and finally went bankrupt and were acquired, almost completely annihilated.
China toothpaste is no exception.
From 65438 to 0994, China Toothpaste, which was also in trouble, "leased" its brand to Unilever, a top 500 European enterprise.
When Unilever "rented" China toothpaste, it was actually a small calculation. It doesn't really want to develop China Toothpaste, but intends to "hide" and support its son "Jienuo Toothpaste" through the original market channels of China Toothpaste.
However, unexpectedly, the sales volume of China toothpaste, which was reduced in investment, not only did not decline, but greatly exceeded the "Jienuo toothpaste" supported by Unilever, which made Unilever decide to continue to use China toothpaste in the market.
In this way, Chinese toothpaste survived unexpectedly, thinking that its influence and reputation in the hearts of Chinese people survived unexpectedly.
Live up to your expectations!
However, some other brands are not so lucky. For example, brands such as White Toothpaste, Meijiajing Toothpaste and Dabao were all "hidden in the snow" after being acquired, and then gradually withdrew from people's sight until they disappeared completely.