Any visible signs that can distinguish the commodities of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional signs and color combinations.

2. Trademarks should have distinctive features.

First, the distinctive features inherent in the logo itself, such as trademarks with novel ideas and unique designs;

Second, through the use of distinctive features, such as narrative marks that directly describe the quality of goods, it is easy to identify after use and can be registered as a "second meaning" trademark.

Beijing 1688 Financial Consulting Co., Ltd.

Address: Room 325, Jianji Business Building, Jiandongyuan 18, Chaoyang District, Beijing