1, Pure Series-Pure Group's fashion trend series, the design team comes from fashion cradles such as Britain, Japan, Hong Kong, etc., and the design style and color elements keep up with the latest and deepest fashion trends in the world, bringing different levels and colorful modeling collocation to young urban fashionistas all over the world and being active in the cutting-edge fashion field.
2. Youth Y:2 brand-the youngest youth leisure brand under the Pure Group, following the advantages and traditions of the integration of design, production, marketing and service of pure and excellent fashion leisure clothes, specially launching leisure clothes suitable for daily campus wear for young and energetic young students, full of unique, young and dynamic new generation fashion atmosphere.
3. URBAN series of urban business —— The mid-to-high-end business series under the Pure Group emphasizes simplicity and eternity, which can provide perfect fashion modeling for business elites whether in business banquets or business trips.
4. Pure Children's Wear Series-Committed to creating the trendy children's fashion in China, mainly providing a variety of colorful styles for children aged 5- 13, and providing colorful styles for children to show their creativity and self-confidence.
5.TEEBOX brand-Pure Teebox is a brand-new creative street trend brand launched by pure brand, featuring printed T-shirts and sweaters. , specializing in collecting the works of cutting-edge designers and painters around the world, and transforming them into fashion trends that young people can reach at their fingertips.
6, pure collocation-all series in addition to fashion styles, but also provide the latest fashion, trendy accessories, customers can show their personal style according to their true temperament, with different clothes.
7. Pure denim is the general name of pure denim series. It will pin its pursuit of the excellent quality of NO 1 products on the denim leisure field and hope to share it with all consumers!
Extended data
Pure brand profile
With its superior geographical location, along with the pace of urban economic construction, with the support of the government and the efforts of all the staff of Pure Group, in just a few years, it has become a large-scale fashion clothing enterprise with more than 28 garment factories and more than 30,000 employees, and has its own brand "Pure".
Mainly fashionable casual clothes, it is famous all over the country for its exquisite workmanship, high quality fabrics, fast delivery and fashionable styles. Deeply loved by customers all over the country, it has become one of the well-known brands of fashion and leisure clothing at home and abroad!
The success of the cause does not make simple people proud, but makes greater efforts to continuously develop new products, new projects and new styles to meet market demand; The company has hired a large number of senior designers with modern professional knowledge, and set up studios in Britain, Japan, Hong Kong and other countries and regions at home and abroad to meet customers' pursuit of the trend and market demand!
Different from the virtual management of leisure in Zhejiang, Dongguan local brand enterprises mainly operate in entities. Pure group establishes an entity enterprise, and the production is generally completed by its own factory and directly enters the quality inspection center for quality inspection. After leaving the factory, all products are inspected again in the full inspection center, and then randomly selected in the finished product warehouse to ensure the quality. All the styles that fail the quality inspection can't be sold on the market!
Pure entity enterprises have their own factories, combined with rapid logistics chain, which can achieve real rapid response and have advantages in dealing with inventory and seizing opportunities in different seasons. Today's clothing industry rarely advocates the model of "light assets and heavy brands", but also attaches importance to the brand of production and quality, and insists on being an enterprise in the industrial chain!
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