First of all, to put it simply, the trademark you want to register may have been repeated in the market for a long time. In the process of examination and approval by the Trademark Office, they will investigate the similarity. Although it is a manual investigation, it is generally detailed and unlikely to pass. On the contrary, since you just want to get a trademark, you might as well get it through the simple way of trademark transfer. The legal issues involved in trademark transfer are very simple, and the trademark office will generally pass on this issue.
First of all, the names are different. When the name of the registrant is changed, the subject of the registered trademark has not changed, but if the trademark is transferred, the actual owner of the trademark is no longer the registrant. Simply understood, one change is only the name, and the other is the ownership of the entity.
Secondly, the process of trademark transfer and trademark change is also very different. If it's just a name change, you only need to register the change, which is equivalent to filing in the Trademark Office, so that any legal problems that arise in the future can be easily solved. But if it is a transfer, it is not so simple, because the trademark has been transformed into a new enterprise legal person in essence, so its process should be to go through the transfer procedures.
In addition, it should be noted that all trademarks should be changed at the same time, and there should be no omissions to avoid any problems. Trademark transfer can be handled separately, but in one case, it needs to be transferred together, that is, if the Trademark Office thinks that your staff still have similar trademarks, then you need to transfer them together with similar trademarks.
The difference between trademark transfer and trademark change seems simple, but it may also lead to some troubles. Therefore, enterprises or individuals should pay necessary attention to these operations of trademarks.