1. Pay tribute to Bayer Gaoqiao!
In recent years, the German multinational company Bayer has promoted Gaoqiao in the Chinese market. A conventional imidacloprid, in everyone's eyes, can no longer be rotten. However, through differentiated market positioning and changes in dosage forms, Bayer Hi-tech has made it into a seed dressing agent and applied it to crop seed dressing, and has reduced farmers' input costs from the original The price increased from 1 to 2 yuan/mu to 30 to 100 yuan/mu, and a 10 ml pack of imidacloprid was sold for 12 yuan, which quickly rewrote the history of China's seed dressing agent market, wrote a legend in the agricultural input industry, and established the seed dressing agent industry. A new benchmark in the market. It is said that in Henan alone, the sales volume of Gaoqiao is 120 million; in Shandong, there are tens of millions. The seed dressing market is advancing towards a wider range of crops and a larger market scope, promoting crops from wheat, corn, peanuts, rice and other fields Crops, including potatoes, garlic, cotton, soybeans and other cash crops are almost all available.
Bayer, which has made a lot of money, will spare no effort in promoting Gaoqiao. We have reason to believe that the legend of Gaoqiao will continue. When we are in awe of Bayer and envious of Gao Qiao, what kind of reflection should we make on our marketing work?
The success of Bayer Gaoqiao stems from in-depth research on consumer needs. One less dose of medicine and an extra cost of 30 yuan is actually a very cost-effective thing for farmers whose main income is from work; the second reason is the positioning. The use of imidacloprid from the ground to the ground, from wettable powder, soluble agent to suspended seed coating agent, from insecticide to insect control, to seedling strengthening and yield increase, is a unique market positioning; thirdly, it is derived from the continuous strong promotion. We summarize all classic marketing cases. Consumer demand, market positioning and publicity and promotion are the three core!
With the increase in seed dressing, there is a problem that has attracted more and more attention, that is, the issue of safety or germination rate. This issue will become more and more popular when seed dressing becomes more and more popular. A new demand from farmers.
Farmers ultimately hope for high yields, but currently there is a very prominent problem that restricts high yields - China's soil has problems due to high multiple cropping index and excessive application of pesticides and fertilizers! There are many harmful bacteria and few beneficial bacteria in the soil, leading to more diseases, poor root systems, affecting nutrient absorption, and ultimately affecting yields.
We have such a market opportunity in front of us:
1. Solving the problems of seed dressing safety and soil is the potential demand of farmers. This problem cannot be solved by Bayer Gaoqiao.
2. Can we take advantage of the brand that Bayer Gaoqiao has already established?
If a product can increase the safety of seed dressing and solve soil problems (consumer needs), if a product takes advantage of the cleverness to adopt personal tactics and follow-up strategies (market positioning), if this product, The name is also Gao Qiao...
Is there a market for such a product?
How big of a gold mine is this product?
2. Live a more skillful and magical life!
On December 7, 2009, Bayer obtained the renewal registration of the Gaoqiao trademark for Class 0505 pesticides;
On July 28, 2011, the Gaoqiao trademark for Class 0109 fertilizers was approved register! Suzhou Mangyxing Biotechnology Co., Ltd. applies the Gaoqiao trademark to its microbial inoculant products. Because it is a living biological bacteria, in order to distinguish it from Bayer Gaoqiao and avoid confusion, it is referred to as "Live Gaoqiao". Live Gaoqiao is produced by a national high-tech enterprise and has obtained Huaxia Organic Product Certification, and its products have been widely verified by the market.
Safer
Applicable to a wider range of crops
More diverse methods of use
Mixed with various seed dressing agents
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From a national high-tech enterprise, obtain organic certification
Product description:
Gaoqiao is a new type of live microbial preparation cultivated by excellent strains. Its metabolism The product is rich in ATP energy and a variety of active enzymes. Gaoqiao can regulate the reasonable distribution of plant endogenous hormones, induce the full expression of crop immune genes, promote healthy and coordinated plant growth, and improve crop disease prevention and disaster resistance, thereby achieving the purpose of increasing production and quality. Gaoqiao can be widely used for seed dressing, seed soaking, root dipping, root irrigation and foliar spraying of various crops. It can be applied multiple times to crops in one season and is safe, environmentally friendly and pollution-free.
Product efficacy:
1. Promote seed germination and root growth, with more white roots, strong fibrous roots, neat and strong seedlings.
2. Improve the rhizosphere environment, resist soil-borne diseases, resist heavy cropping, and prevent dead trees.
3. Enhance plant growth, increase crop yield, and improve the quality of agricultural products.
4. Activate crops’ nutrient absorption and transformation capabilities, improve nutrient utilization efficiency, and reduce fertilizer waste.
5. Adjust the crop surface microenvironment to make the leaves bright and the fruits bright, and effectively eliminate physiological yellow leaves and fruit surface lesions.
6. Enhance the ability of crops to resist cold, waterlogging, drought and pests and diseases.
7. It has obvious disease resistance to infectious diseases such as damping-off, damping off, verticillium wilt, bacterial wilt, stem rot, anthracnose, ginger blast, etc.
8. When used rationally, it can replace artificial synthetic regulators such as gibberellin (920), indole acetic acid, and brassinolide.