Brand authorization methods generally include product authorization, promotion authorization, etc. Licensees can obtain brand authorization through different cooperation methods with licensors based on their actual conditions.

1. Merchandise licensing (merchandisinglicensing)

The authorized party can use the trademark (Logo), character (Character) and shape pattern (Design) of the authorized brand in the design and development of products. , and obtain the right to sell. For example: Disney Company authorized Tianli Toys Co., Ltd. to produce and sell Winnie the Pooh indoor flying toys.

2. Promotion licensing (promotion licensing)

a. Promotional gift authorization: The licensee can use the trademark (Logo), character (Character) and styling pattern (Design) of the authorized brand , combine it with your own promotional activities, plan gifts, and promote the company's product sales. For example: Buying a McDonald's meal will give you a Teletubbies toy.

b. Pattern image authorization: The licensee can use the trademark (Logo), character (Character) and shape pattern (Design) of the authorized brand, combine it with promotional activities, and plan main advertising and creative theme activities. achieve promotional purposes. For example: Moomin often appears in large department stores, credit card and other promotional activities. Doraemon, Tea Dog, Crayon Shin-chan and other patterns are licensed to Taiwan Mobile for mobile phone pattern download activities.

3. Subject licensing (subject licensing)

The licensee can use the trademark, characters and patterns of the authorized brand as the theme to plan and operate theme projects.

4. Placelicensing (placelicensing)

The licensee can join a chain of specialty stores and chain specialty counters that sell authorized brands, and sell authorized brand products in a unified manner. For example: Tencent QQ’s Q-Gen brand store.

In addition to the above four general authorization methods, different brand licensees/agents have their own unique authorization methods based on different brand characteristics.