There is no future for products with market demand, even if the product quality is good. Although the promotion channels of e-commerce are diversified at present, most customers still find the products they need by searching keywords so far. So if your product-related keywords are searched too little on Taobao, at least it means that it is not suitable for sale on Taobao at present.

2. Peer analysis

When doing business, you must study your opponent's data. It can be said that in the current e-commerce operation, peer information should be the most valuable. This is also what many operations have to do. In fact, they are monitoring and analyzing their peers' stores.

Step 3 analyze your own store

Data is the basis for diagnosing shop problems. When there are problems in our store, such as traffic drop and conversion rate drop, there must be a reason. Most of the reasons can be judged by logical analysis. All our analysis and judgment must be verified and analyzed by data. Without this step, we will only make subjective analysis and make mistakes easily.