Essentials:

1. Cover or title

The meaning is plain and straightforward, just indicate the crisis public relations plan about an event directly.

2. Introduction to the event or background

For the content of the event or crisis, it is enough to directly and clearly describe the whole development context in words. In the process of describing the event, be careful not to add personal feelings, use accurate words, and objectively describe the original event and the losses caused by the current enterprise.

this part is used as the basic plate for subsequent analysis and problem solving.

3. Event analysis

Event analysis is also the problem analysis section mentioned above.

the whole content requirements have been stated above, so I won't repeat them here for the time being. In the process of analyzing the problem, we need to follow the logic of writing from shallow to deep. In addition, the conclusion of the problem analysis needs to be logically self-consistent, and the "self-righteous" attitude should be avoided.

4. Scheme planning

According to the problems, formulate corresponding solutions step by step. In the process of description, the planner needs to clear up his own writing ideas, either from shallow to deep, from inside to outside, or from near to far.

When solving problems, take a clear "thinking line" as the baseline of writing, and then make relevant plans, the whole content of the copy will appear more integrated.

5. Practical measures

This part refers to the content description that is put into practice according to the plan content. In the process of writing, the writer needs to clearly describe the actual operability index of the content. Unrealistic operation, if it appears in this part, will directly affect the tonality of the whole scheme.

6. Summary of the scheme

Summarize the whole scheme logically and reasonably expect the possible effects. In addition, some key steps are emphasized.

In fact, there is a cost budget for the practice of relevant measures in the crisis public relations planning scheme. However, due to different events and different treatment schemes, there are great differences in budget composition and price, so it is briefly mentioned at the end of the article.

Extended materials:

Thorough analysis of the problem is actually to solve the problem better. Crisis public relations strategy is essentially to solve problems faster and more effectively.

Different crisis public relations planning schemes can solve different problems. In essence, it is to resolve the immediate contradictions and protect the interests of enterprises as much as possible. What's more, if we can take advantage of the crisis, we can strengthen the enterprise value or repair loopholes.

The formulation of the solution to the problem needs to focus on the problem and launch corresponding communication or marketing strategies. It is meaningless to make some superficial planning schemes if we just use more investment and ignore the problem itself. Relying on the problem itself, the planning actually includes two aspects: the implementation of the plan and the dissemination of content.