Black Tea Silver Junmei PK Tanyang Kung Fu

Tanyang Gongfu Tanyang Gongfu·New Tanyang

——Making tea with heart and selling tea with heart

After experiencing the craziness of Pu’er tea and the Beijing Olympics After the excitement, the Chinese tea market seemed to be somewhat calm in 2009. However, to the surprise of many people, black tea, which has always been known for its "flowering inside the wall and fragrance outside the wall", has experienced a surge behind this seemingly calm domestic market. There was a red whirlwind.

Especially in Fujian, its birthplace, the "red" tide has led to the sudden rise of the entire Fujian black tea industry, and has even affected the oolong tea market. Among them, Tan, one of the three major techniques of Fujian red tea, Western skills are indispensable. Fu'an tea companies, whose mission is to spread Fu'an tea culture and revitalize the Tanyang Gongfu brand, have naturally become the leaders, leading the quiet rise of Fu'an tea industry. Fujian Xintanyang Tea Co., Ltd. is one of the leaders.

On July 29, 2009, the Fu'an Convention and Exhibition Head Office of Fujian Xintanyang Tea Co., Ltd. grandly opened. Tea products cover multiple standards such as origin series, laurel series, Chenxiang series and gift tea. Level, selling authentic Tanyang Gongfu brand, it is the largest large-scale "Tanyang Gongfu" new Tanyang main store in Ningde City with the most complete tea varieties. At the same time, the exhibition main store has also become the "Fu'an Entrepreneurs and Enterprises Federation Advanced Business Club", providing a meeting place for Fu'an entrepreneurs and members of the Enterprise Federation to negotiate and communicate business, and providing Fu'an enterprises and entrepreneurs with opportunities to communicate and exchange business , development, and win-win opportunities.

The complete product series, business club-style positioning, and people-oriented service concept allow everyone who visits the site to deeply feel that the "Xintanyang" tea industry "makes tea with heart and sells it with new products" Tea" true feelings.

Xintanyang uses "heart" to make tea

Fu'an is a famous tea-producing area in the country, with two-thirds of the city's people involved in tea. Among many high-quality tea varieties, "Tanyang Gongfu" black tea is the most famous. In recent years, with the continuous improvement of the "Tanyang Kungfu" brand and the continuous expansion of brand benefits, "Tanyang Kungfu" specialty stores and chain stores have sprung up like mushrooms after a rain. Faced with such a prosperous market, "Xintanyang" did not rush for success. They insisted on starting from the source, adhering to the concept of making tea "with heart", and solidly promoted the revival of Tanyang Gongfu brand.

In Fu'an, located at the foothills of Tianhu Mountain, which is more than 600 meters above sea level and shrouded in clouds and mist all year round, we came to the original ecological tea base of "Xintanyang". On Tianhu Mountain, some of the tea heads are old trees planted in the improvement field, and some tea trees have a diameter of 50 centimeters. It has been more than 30 years since it was abandoned in the 1980s and has become a veritable wild tea. The organic black tea made from these "Old Chatou" vegetable teas with a history of more than 50 years can better reflect the unique charm of traditional Tanyang Gongfu.

In the "Xin Tan Yang" ecological tea base, we also found a stone tablet in front of a tea garden. The text on the stone tablet told us that this was Tan Yang confirmed by the Provincial Department of Agriculture and the Ningde Municipal Government. The only protected area of ??foreign Gongfu mother tree germplasm resources. Under the guidance of experts from the Provincial Department of Agriculture, the people of "Xintanyang", with a heart for tea, did not hesitate to undertake the cultivation of these 30 acres of mother tree germplasm. Resource protection tasks.

In addition, most of the soil in Tianhu Mountain is rotten rock formed by the weathering of Danxia rock, which is rich in minerals for tea trees to absorb. The cultivated tea trees are rich in minerals and trace elements. In 1998, the people of "Xintanyang" planted the first osmanthus tree at the foot of Tianhu Mountain, and thus established the goal of creating a "Chinese osmanthus demonstration and promotion base with a thousand acres of osmanthus". In the following ten years, the people of "Xin Tanyang" worked tirelessly and opened up more than 600 acres of osmanthus demonstration and promotion base at the foothills of Tianhu Mountain, and radiated to the surrounding 100,000 acres of osmanthus industrial base, creating a new foundation for Tanyang Kung Fu osmanthus. Tea production provides valuable resources. They also plant osmanthus trees all over the wild vegetable tea, allowing the tea leaves to become cinnamon tea under the influence of cinnamon, achieving the unique cinnamon fragrance and natural tea charm of Tanyang Gongfu Emperor quality.

Relying on the unique raw materials of Osmanthus ecological tea garden base, Tanyang vegetable tea base and pure wild tea base, "Xintanyang" uses thousands of acres of vegetable tea from thousands of acres of osmanthus forests at the foot of Tianhu Mountain as raw materials. Inheriting the traditional and exquisite skills of Tanyang Gongfu, we produce Tanyang Gongfu original series black tea, which is a natural synthesis of cinnamon and tea. It has unique cinnamon fragrance and natural tea charm, retaining the royal charm of the original Tanyang Gongfu.

"Making tea with heart" is the determination of "Xintanyang" people to carry forward and inherit the century-old Tanyang Kungfu brand with sincerity.

Xintanyang uses "new" to sell tea

When you walk into Xintanyang Convention and Exhibition Headquarters, the first thing that catches your eye is its noble and slightly Zen-like logo, a golden The logo is derived from an abstract golden black tea leaf. The overall shape shows the Zen-like curve of the Buddha's hand, resembling a lifelike golden phoenix surrounded by the light of the motherland's five stars. According to Chairman Zhang Jinhua of "Xintanyang" Tea Industry, the LOGO design reflects the mission of Xintanyang Tea Industry (Group) Co., Ltd. to support the motherland and shine the black tea industry, and let the golden phoenix of Tanyang Kungfu fly high. In the starry sky, it also symbolizes the prosperous future of Xintanyang Tea (Group) Co., Ltd.

It is reported that Fujian Xintanyang Tea Co., Ltd. was formerly known as Fu'an Hualong Industrial Development Co., Ltd., which was established in 1996. Its subsidiaries include Ningde Xintanyang Tea Co., Ltd., Fujian Tianhu Agriculture Development Co., Ltd., Shanghai Hukai Industrial Co., Ltd. and many other directly affiliated companies.

Selling tea with "new" is Xintanyang's new business philosophy. With its strong strength as a strong backing, the company has built the Tianhu Agricultural Ecological Comprehensive Development Zone covering an area of ??2,206 acres and radiates to the surrounding 10 With an industrial base of 10,000 acres, and through the "company + base + farmer" model, farmers form a community of common interests and have established a one-stop cooperative relationship between production and marketing. With the company as the core, one end is connected to farmers and the other end is connected to the market. Ensure that there is investment before delivery, services during delivery, and sales after delivery. In 2007, more than 1,560 surrounding farmers became wealthy, with an average annual income increase of more than 900 yuan per household, and showed a good trend of increasing year by year.

The newly opened exhibition headquarters will become the commercial leader of Xintanyang Tea Industry. Xintanyang will use business as a link to manage the company and corporate team according to five-star standards, based on the resources of the origin. , with the concept of moderation and harmony, it embraces all rivers and embraces everything. It draws on the strengths of hundreds of schools in terms of business management, tea making technology, sales models, etc., and constantly innovates. At the same time, it develops diversified industries with the tea industry as the leading role, and establishes a brand that radiates around the world. The chain sales network will share the brand of Tanyang Gongfu and the culture of Xintanyang with tea people all over the world.

Selling tea with "new" means that "Xintanyang" people should not only inherit the essence of the century-old brand and ensure the quality of Tanyang Gongfu, but also continue to innovate on this basis. Use tea as a bond to make friends with the world's best tea lovers, give full play to our advantages, drive the industry, and achieve common development.

New Tanyang Product Series

Guixiang Black Tea is the Best in the World (Laiguan Series)

The earliest world-famous "Tanyang Gongfu" black tea is a natural A fragrant cinnamon tea. Cinnamon tea has been famous for centuries for its unique taste. As early as 1851, Tanyang Gongfu tea was famous all over the world for its rare quality, and was sold to the Netherlands, Britain, France, Russia, Japan and other parts of the world. According to historical records: During the Xianfeng period, "English merchants purchased Chinese tea in order to Tanyang produces the best." Overseas Chinese living in foreign countries also wrap tea boxes with red silk thread and give them to guests as gifts. Foreigners in the British Isles, in addition to admiring the refreshing taste of Tanyang Gongfu tea, also developed admiration and admiration for the Chinese tea culture. The British poet Coleru once wrote this verse: "Thank God for having tea! It's hard to imagine how people can live in a world without tea! Fortunately, I was born in a world after tea." According to legend, the Queen of England Seeing people using fans as screens in tea ceremonies, he gave Tanyang tea merchants a Japanese fan, leaving behind the legend of "a screen".

Talking about ancient times, let’s talk about cinnamon tea, "The mist is thick and the clouds are too empty, the clouds and trees on the cliffs are dripping with green." The fragrance of flowers and plants cannot be explained, only the dawn frost and morning dew know." At the foot of Tianhu Mountain In the Silicon Valley in the mountains, there are only tall osmanthus trees. The magnolia trees have just fallen, and the osmanthus branches are fragrant. The fragrance seems to melt the whole person in the overflowing fragrance. The autumn wind fills ten miles of Xicheng with fragrance. It's strange that the scholars in Di Di won many times, but they won Guanghan Palace at the beginning of their migration. "Folk legend has it that the osmanthus tree is absolutely extraordinary and has always been regarded as an auspicious tree. On the green hills in the corner of the house and on the banks of the stream in front of the ridge, cinnamon orchids are planted everywhere. The clouds are light and the air is refreshing. The osmanthus is fragrant for ten miles. Tea is born in the mountains and fields. The fairy spirit of the clouds and the spiritual energy of the sweet spring can become the spiritual grass of heaven and earth" and the "brilliance of vegetation". Cinnamon tea is not only nourished by mist, but also influenced by the fragrant scent of cinnamon. The aroma of tea and cinnamon are naturally blended and naturally scented. The quality of cinnamon tea is pure and fragrant. It can be said that "tea is made with cinnamon, and the tea is extremely fragrant". Brew laurel tea so that the tea and water blend into one harmonious body. After drinking it, you will feel a sense of peace lingering between your teeth and cheeks.

"The fresh leaves of Guiguan series products are picked from organic ecological tea gardens full of sweet-scented osmanthus at the foot of Tianhu Mountain, which is more than 600 meters away. With its bright red soup, delicious taste and fragrant "osmanthus flavor", it is regarded as the best tea by tea drinkers at home and abroad. The superior one is known as "the best tea" and is famous at home and abroad.

Xintanyang Agarwood Tea (Chen Xiang Series)

Agarwood tea has its own tea properties. , in the long years of storage, the fire has been eliminated, and it has reached the original fragrance state. When it rises and dances in the boiling water, it unknowingly reveals its existence to people hundreds of miles away. Beautiful fragrance. It seems that our previous lives should be immersed in this fragrance. This is a fragrance that is fascinating but never intoxicating, and it is a fragrance that is always desirable.

The fragrance of cinnamon is even stronger when you smell it, especially after years of polishing. The quality of the tea is not pretentious, let alone whitewashed. As the saying goes: there is always experience in wonder, and romance comes from tranquility. It's magical. Drinking it can improve your health, make your soul and taste taste better.

When a room is filled with the aroma of tea, everyone loves it. As everyone knows, drinking tea is not just about it. It can refresh the mind, relieve fatigue, improve eyesight and clear the mind, and supplement a variety of trace elements needed by the human body. Modern scientific research has further shown that tea can play a positive role in anti-aging, preventing cancer, and fitness and longevity. . For ordinary people, tea has become an ideal longevity drink. If you can develop a reasonable and scientific tea drinking habit, it will be of great benefit to cancer prevention, fitness, and longevity. Therefore, to a certain extent. It can be said that "constant drinking of fragrant tea will help you live longer, and longevity will benefit from drinking tea."

Time has its own fragrance, and Tanyang Gongfu's 158 years is the aging fragrance of time. The difference is that here it becomes the fragrance of osmanthus tea. Only when you taste it in your mouth will the 158-year-old scent of Xin Tan Yang Chen Fragrance Tea be revealed to the world. During the discussion, we continued to search for the origin and nature of aged tea, and successively launched a series of aged teas such as Tiangxiang, Yupingui, Ninghong, Changxiangyi, Qingxiangyuan, and Collection 1851. The taste is unique and is called a healthy drink. .

New Tanyang (Tanyang Kungfu) Tanyang Kungfu Honor

Won the Gold Medal at the Panama International Exposition in 1915

China Certification Trademark

Fujian Province Famous Trademark

Beijing Great Hall of the People Oriental Shen Yun Cup Gold Award Tea King

In 2006, it was awarded the "National Geographical Indication Product of the People's Republic of China"

In 2007, it was designated as Beijing’s “Special Tea for Chinese Celebrities”

In November 2007, it was recognized as “China’s No. 1 Tea for the Olympic Games”

Ningde City’s agricultural industrialization focus Leading enterprise

National product quality consumer satisfaction first trust brand

China's famous brand

China Urban Economics Association designated drink