What enlightenment does Seagull Watch win three international intellectual property lawsuits give you as follows:

Recently, a rights protection case involving a Chinese enterprise overseas has attracted attention. When Tianjin Seagull Watch Group participated in the 2012 Basel International Watch and Jewelry Fair in Switzerland, it received a complaint from the internationally renowned watchmaking company Omega. Omega said that Seagull used the word CO-AXIAL in the signage of the exhibiting products, and it was against Omega. Ω OMEGA CO-AXIAL and other trademarks constitute infringement. After a tug of war between the two sides.

The Intellectual Property Committee of the exhibition finally announced the ruling:

Seagull did not cause any infringement of Omega’s registered trademark and rejected Omega’s complaint.

This is just one case, but the results are exciting. As Chinese enterprises accelerate their “going out” strategy, the number of intellectual property investigations and lawsuits initiated by foreign countries against China has increased, and Chinese enterprises have been actively facing them. Analyzing the case in which Seagull won the lawsuit against Omega can bring a lot of enlightenment to relevant Chinese companies in terms of safeguarding independent intellectual property rights and legitimate rights and interests.

First of all, we should fully understand the urgency of safeguarding intellectual property rights and argue with reason. As the first domestic watch brand in New China, Seagull has a high reputation. With its excellent quality and affordable price, it is increasingly favored by the international market. This will inevitably attract the attention of foreign counterparts. Chinese companies should enhance their awareness of rights protection, improve their own protection capabilities, and not give competitors the opportunity to fish in troubled waters.

Secondly, we must be familiar with and good at applying relevant international rules. Not only must you have the confidence to win, you must also keep a cool head and rationally use the modern legal system and business rules to avoid risks. This includes hiring professional legal advisors, mastering negotiation skills, and producing conclusive and reliable evidence.

In this case, Haiou repeatedly argued through its lawyers and issued an authoritative dictionary explanation of CO-AXIAL - meaning coaxial, pointing out that the word is only an adjective describing product technology and is not included in the trademark. use, and therefore not trademark infringement. Haiou also preserved and handed over the relevant signboards as evidence and provided sufficient materials to respond to the lawsuit, which proved the facts and was irrefutable.

“Real gold is not afraid of fire, and good products are not afraid of inspection.” The most important reason why Seagull won the lawsuit against Omega was its own strength and confidence. Seagull's coaxial tourbillon women's watch that has attracted attention has core technology and has reached the international advanced level. In addition, before participating in each exhibition, Haiou has made sufficient plans in terms of intellectual property rights, truly being prepared and never going into an unprepared battle.