How to handle trademark ownership disputes 1. Negotiate on your own. If the two parties can reconcile after the infringement occurs, it will not only enable the trademark owner to realize and safeguard their rights and interests quickly and effectively, but also enable the infringer to avoid damage to his reputation. If the parties are unwilling to negotiate or cannot reach an agreement, the parties may directly file a civil lawsuit with the court. 2. Mediation. Mediation is not a necessary procedure for resolving copyright disputes. If the parties are willing to mediate, fail to reach a mediation agreement, or regret after mediation, they can directly file a lawsuit in court. 3. Request the industrial and commercial administration department to handle the matter. After receiving trademark infringement cases at or above the county level, the industrial and commercial administration departments at or above the county level will stop the infringement through investigation and evidence collection, and on the premise of determining the facts, and impose administrative penalties based on the infringer's illegal facts and the severity of the circumstances. 4. Litigation resolution methods. Trademark infringement cases may be under the jurisdiction of the People's Court of the place where the infringement occurred or where the infringer is located. In this regard, the infringed party can freely choose the place where the infringement occurred or the people's court where the infringer is located to file a lawsuit. At the same time, due to the complexity of trademark infringement cases, the Supreme People's Court currently designates the Intermediate People's Court to have jurisdiction. The People's Court generally handles trademark infringement cases in the form of civil sanctions. According to the legal basis, Article 28 of the Civil Procedure Law stipulates that lawsuits filed due to infringement shall be under the jurisdiction of the People's Court of the place where the infringement occurred or where the defendant is domiciled.