The name The Voice of China was coined by Xia Chen 'an, then director of Zhejiang Satellite TV, at the gate of the State Administration of Radio, Film and Television. At first, the declared name was Voice of China, and the original version of Voice of China was called Voice of the Netherlands and Voice of Germany, but this name was rejected by the General Administration on the grounds that there was a radio station called Voice of China, and the person in charge of the General Administration told him to go back and think about it and come back when he thought about it.

Xia Chen 'an thought that another trip would delay too much time, so he simply thought of many names at the gate of the General Administration, and even thought of calling it "The Voice of Chinese Dreams", because Zhejiang Satellite TV had a "Chinese Dream Show". Voice of China is the result of Xia Jan's quick wits at this time. Xia Chen 'an said that it should be called "The Voice of China", which is simple and catchy. Tian Ming also said that the name Ouch was too bad and old-fashioned. Later, he also recognized it. Now there are' China is good' and' China is good' everywhere. Xia Chen 'an thinks it is an important principle to name the program, and getting a good name is also the beginning of success.

The names of the programs of Zhejiang Satellite TV are all patented. The name of The Voice of China is registered by the State Administration of Trademarks, and the patents are held by Zhejiang Satellite TV. The trademark "Good Voice" itself belongs to Zhejiang Satellite TV, and the intellectual property of the Chinese name "Good Voice of China" belongs to Zhejiang Satellite TV.