In view of many problems existing in reverse confusion, prevention in advance is more effective than remedy afterwards. Therefore, small and medium-sized enterprises must pay attention to the protection and management of trademarks and establish a sound intellectual property management system within the company if they want to survive and develop in the fierce market competition.
(1) Pay attention to the protection and management of intellectual property rights
Enterprises are the main body of market economy, independent innovation and the creation, application, management and protection of intellectual property rights. Therefore, if small and medium-sized enterprises want to narrow the gap with large enterprises in intellectual property rights in the current strategic opportunity period, the first step is to promote enterprises' own attention and protection of intellectual property rights. To promote the development of enterprise intellectual property rights, we must pay attention to and improve the ability and level of enterprise intellectual property management and build an intellectual property management system that meets the needs of enterprise development.
(II) Establishing an internal trademark management system
When establishing an internal trademark management system, the following methods can be adopted:
1. Information collection. Make full use of public trademark documents and retrieval tools to collect all kinds of information, so as to understand the trademark application of other enterprises in the industry, and keep evidence in time in case of suspected infringement, and establish corresponding databases or perfect file systems.
2. Analysis of the possibility of infringement. If you find that your trademark is similar to that of others, you need to analyze it. The purpose of analysis has two aspects: one is to judge the possibility of others infringing their own trademarks, and the other is to judge the possibility of infringing others' trademarks. Take remedial measures in time for the problems found, and leave sufficient time for taking the initiative to collect evidence or resolving potential crises.
3. Analysis of the possibility of trademark expansion and protection. Trademarks are regional. If enterprises want to develop, they should pay attention to the development and maintenance of trademarks, prevent the dilution of trademarks and keep their distinctiveness from being artificially reduced. If there are conditions, first of all, when applying for trademark registration, it should cover the goods or services in a large span, so that the trademark can be fully protected. Secondly, trademark protection can also refer to the practice of Hangzhou Wahaha enterprises to register defensive trademarks to protect core trademarks, so as to minimize the possibility of infringement. Finally, the international application of trademarks should not be ignored, and the potential market should be completely covered as far as possible. Only by comprehensively and fully protecting trademarks can we create goodwill, establish brands and clear the roadblocks for the long-term development of enterprises.
In short, prevention in advance is the key to prevent the problems existing in reverse confusion, and relief afterwards is a remedial measure taken after the failure of prevention in advance. The enterprise trademark management system is not an isolated system, so trademark management should be coordinated with enterprise intellectual property management and other process management, and all departments should work together to promote and protect enterprise intellectual property rights. Enterprises should understand and implement enterprise intellectual property management from the height of strategic management, not only to discuss the activity flow in enterprise intellectual property management, but also to analyze the coordination mechanism between intellectual property management and other process management. In addition, enterprises should strengthen the contact with intellectual property management departments and social support departments, so as to understand the national laws and regulations on intellectual property rights in detail, and effectively obtain the services and support from the social support system, so as to provide continuous power support for the core competitiveness of enterprises.