How to design the appearance and signboard of clothing store decoration
Outdoor design mainly includes appearance design, entrance design, signboard design, window design, external lighting design and indoor atmosphere design.
1, exterior design of clothing store decoration
Appearance is the overall feeling of the store, sometimes reflecting the grade and personality of the store. Overall style can be divided into modern style and traditional style.
The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most shops adopt modernist style, which has an incentive effect on most consumers with a strong sense of the times. If the store is in the business district, the nearby shopping malls are generally more modern and can achieve a harmonious effect. In today's developing society, modern style shops give people a fresh feeling, which makes them harmonious and unified with modern high-speed society, and also reflects the trend of clothing.
The appearance with national traditional style gives people a simple, rich and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries, and their appearance decoration has formed a fixed pattern in the hearts of consumers. So their traditional appearance style is more attractive to customers. If the clothing store deals in ethnic clothing or antique clothing, such as cheongsam, the traditional style can be adopted. Or the clothing store is opened in a commercial street full of antiques, or it can adopt a traditional style consistent with the overall style.
2. Entrance design of clothing store decoration
When designing the entrance and exit of the store, we must consider the business area, passenger flow, geographical location, commodity characteristics and safety management of the store. If the design is unreasonable, it will cause crowded people or the goods have not been eaten by customers when they arrive at the export, thus affecting sales. In the customer channel set up in the store, the entrance and exit are the power pumps to drive the consumption flow. A good entrance and exit design should allow consumers to browse the audience in an orderly way from the entrance to the exit, leaving no dead ends. If it is a regular store, the entrance and exit are generally on the same side, in case the customer is too wide to walk in and leave a dead corner. Irregular storefronts need to consider many internal conditions, so the design is relatively difficult. The design of the store door should be open, and the design should take into account that customers should not be claustrophobic and gloomy, so as to refuse customers.
3. Signboard design of clothing store decoration
After choosing the name of the store, you should consider the signboard. The design and installation of signboards must be novel, eye-catching, concise, beautiful and elegant to attract customers' attention. Because the shop name signboard itself is an advertisement with a specific meaning, in general, a group with a signboard can let customers or passers-by see clearly from far away or from multiple angles, and neon lights should be equipped at night. Generally speaking, the design and decoration of signboards should consider the following contents:
1. Signboard forms and devices
The forms, specifications and installation methods of signboards should be diversified and different. It should not only be eye-catching, but also be integrated with the store design, giving people a perfect impression. Signboards are made of various materials: wood, stone and metal, and can also be directly embedded in decorative exterior walls. The installation of signboards can be vertical, wall-mounted or suspended.
For many small and medium-sized professional clothing stores, the decoration of our clothing store can directly reflect the business content of the store in the production and use of signs. Making it into an image or figure consistent with the business content can enhance the direct attraction of the signboard. According to the business scope of clothing stores, different types of signboards can be adopted. Women's clothing stores can choose signs with a strong sense of fashion, and the colors of the signs should be eye-catching; Men's clothing stores are mainly suits, which are more formal. Signs should adapt to this style and look solemn. Children's clothing stores should be lively and interesting to attract children.
4. Indoor atmosphere design of clothing store decoration.
When customers walk into the store, they only see the decoration in the store, and they may not have the impulse to buy. In order to make customers have the impulse to buy, it is necessary to make the store have a store atmosphere. Especially in clothing stores, because customers have time to stay in the store, during this time, the store can create an atmosphere in the store through sound, smell, color and so on, so that those customers who just want to see will have a desire to buy.
1. color design
In the atmosphere design of shops, the effective use of colors is of universal significance. Whether the color is coordinated with the environment and goods has an important influence on customers' shopping psychology.
2. Sound design
The design of sound has both positive and negative effects on the design of store atmosphere. Reasonable design of music will bring a good atmosphere to the store, while noise will make the store have an unpleasant atmosphere. When choosing music to play, pay attention to the reasonable collocation of music type and time. Before going to work, it is better to play elegant and quiet music for a few minutes before exciting music. When employees feel tired in stressful work, they can play some soothing light music to relax their nerves. At the end of the business, it should be played more frequently, and the music should be bright, enthusiastic and inspiring, so that employees can concentrate on the last and busiest work of the day.
When choosing the type of music, it should be based on the type of clothes sold. Generally speaking, popular clothing stores should focus on popular and rhythmic music; Children's clothing stores can play some cheerful children's songs; High-end clothing stores can choose light music to show their elegance and high-end. In the process of clothing store sales, with warm and rhythmic music, customers will have the impulse to buy.
The above is the information we brought to you about the decoration of clothing stores, hoping to help you. After reading it, do you think the decoration of clothing stores is also a university question?