1. First of all, the most valuable thing of Coca-Cola is its brand and cultural background. The story about Coca-Cola will appear in middle school students' English reading questions, which shows how high its brand communication means is. It is precisely because of the widespread spread of this brand background culture that everyone is familiar with it. 2. Market share. Coke is a favorite drink of modern people, and the market share of Coca-Cola is close to 50%. Well, in fact, besides cola, it also holds many well-known trademarks, and many fruit juices, sports drinks and mineral water are its products. Relying on the marketing network established by Coca-Cola to transport other products also provides Coca-Cola with a sharp weapon to quickly occupy the market. 4. In addition to cliches such as market differentiation strategy, Coca-Cola's advertising packaging even participated in some concerts and so on. Coca-Cola deliberately fits in with popular culture, which is a key point for those brands that boast a hundred years of history. This is worth learning from some domestic brands. Finally, the measurement of brand value is difficult to quantify, even if it is quantified, it is difficult to have a unified standard. There are certain subjective factors. Many rankings are probably the product of media public relations and should be treated rationally.

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