Auntie Shanghai is a new brand of fresh fruit tea, which belongs to Shanghai Zhenjing Industrial Co., Ltd., and takes "Love Fresh Fruit Tea, Drink Auntie Shanghai" as its brand positioning, focusing on providing new fresh fruit tea for young consumers. The trademark was formally applied in 213. In 213, Auntie Shanghai launched the original innovative product "Fresh Cooked Grains Tea" and put forward the concept of Grains Tea. Auntie Shanghai also innovatively introduced fruit yogurt into the tea track, created a series of Grains Fruit Tea, and promoted the innovation of Grains Tea.
Starting from Shanghai People's Square, Auntie Shanghai has continuously expanded to the whole country, and has opened more than 2, stores in more than 3 cities across the country. In November, 22, Auntie Shanghai received nearly RMB 1 million in Series A financing from Jiayu Fund.