Principles for choosing simple and nice brand names

Like people, a company or a company's brand will have a name. The brand's popularity largely depends on the quality of the name. Coca-Cola was first introduced to China in the 1990s, which translated as tadpole chewing wax, and sales were mediocre. After changing its name to the now familiar Coca-Cola, the taste and formula remained the same, but sales increased. It can be seen that the quality of a brand name is closely related to the quality of the business. In this article, we take a look at the principles of brand naming and what some good brand names are.

The principles of brand naming are:

The principle of legitimacy. Legality refers to legal protection, which is the primary prerequisite for brand naming.

Easy to read and remember. Only when a brand is easy to read and remember can it effectively perform its identification and communication functions. The brand name should be concise, unique, novel and loud. Such as Hongdou, M-Zone, Shanghaojia, etc.

The principle of respecting culture and transcending geographical restrictions. That is, adapt to the cultural values ??of consumers and the cultural values ??of potential markets.

Principle of non-ambiguity. Brand naming can make consumers think. Like gold and profit.

Prompt the principles of product features. Name the product based on its characteristics, functions, form and other attributes, so that consumers can tell what product it is from the name at a glance. Such as Wuliangye, Sprite, Crest, Band-Aid, Energizer and Know-How.

Extensibility principle. A brand name with no specific meaning and no negative effects is more suitable for future brand extensions. For example, Sony, whether its Chinese name or English name, has no specific connotation. From the name alone, it would not be associated with any type of product. In this way, the brand can be extended to any product area.

Confucius said: "If the name is not correct, the words will not go smoothly, and if the words are not smooth, the things will not be accomplished."

A good name is the permanent spiritual wealth owned by a company and a product.

Once an enterprise's name and trademark are registered, it enjoys the exclusive right to its name.

A good name always evokes good associations and encourages its owner.

Good brand

1. Her eyes will shed tears.

2. Quanzhisheng Brand

3. Shengfeng Brand

4. Puff Girl

5. Star Hong Kong Drink

6. A cup of milky green

7. Aftertaste of milky green