From the beginning of its birth, Van Cleef & Arpels has been its biggest selling point. Usually, celebrities and stars will say to Van Cleef & Arpels: "I want to attend an event and hope to wear your necklace or ring..." There are no more specific requirements. They trust the craftsmen's craftsmanship very much and know that the craftsmen know their ideals. look. The craftsmen design the renderings, and after the customer is satisfied, they start selecting materials and making them. Sometimes, they also receive some special requests, such as Mariah Carey who wants to make a butterfly-shaped ornament that matches her reputation. Because her fingers were very noticeable when she sang and held a microphone, craftsmen designed a ring that could be worn on multiple fingers. Now this has become a best-selling classic style.
In 1930, Van Cleef & Arpels invented a treasure box full of feminine tenderness. This is the ancestor of the modern cosmetic case, and it has been specially registered as a patent trademark. It can be used to place various small items, and it is inlaid with landscapes, flowers or Chinese art patterns. The exquisite workmanship is comparable to the classic furniture of the 18th century.
Another famous masterpiece of Van Cleef & Arpels is the "mysterious mosaic" invented in 1933. This kind of setting allows the gems to be arranged closely together without any metal or prongs. Instead, the gems are cut into the same size using a track-like technique and then inserted one by one. This method is very time-consuming, but the result is that the gemstones can adhere to the skin and show different luster from different angles along with the limbs. This technique without any visible claws is exclusive to Van Cleef & Arpels. Van Cleef & Arpels has a 50-year patent for this “setting method”.
In 2004, it once again showed a positive attitude of not being stubborn, integrating the century-old fine lineage of high-end custom jewelry into the new trend of jewelry fashion, and proposed the concept of "turning fabrics into jewelry, jewelry into fabrics" Great idea.
Van Cleef & Arpels’ new jewelry series “Couture Collection” has changed the way jewelry is worn and the way women appreciate jewelry. The high-end custom jewelry series (Couture Collection) presents 8 different new ideas for jewelry design, with a total value of more than 1 billion yuan. The decorative details of the bow are naturally a key point that cannot be ignored when discussing haute couture women's clothing. This is a very classic design element in Van Cleef & Arpels. It is said that this was inspired by the simplicity advocated by Queen Anne of France.
Among the many jewelry classics, the "Broderie" series, which uses flower patterns as the main design axis, echoes the most essence of fine embroidery and embroidery techniques for custom-made clothing, and incorporates Van Cleef & Arpels' design inspired by nature. Traditionally, diamonds and sapphires are used as flower-shaped materials, and crystal clear green garnets (also known as tsavorite) are used as leaves, sometimes budding and sometimes blooming, showing the vitality of the flower world. The "Petillante" series literally presents a sparkling visual effect. The combination of diamonds of different cuts is a major feature. The diamonds are connected to precious metal threads using embroidery techniques, which are inspired by women's corsets. Lace straps on top. The "Boutonniere" (buttons) and "Zip" (zipper) series highlight the theme of clothing more realistically. In fact, using zippers as jewelry design, Van Cleef & Arpels had accepted his personal customization as early as the Duke of Windsor. Just like the sliding design of a real zipper, the difficulty is how to prevent the diamonds from friction; at the same time, in the design, leather is used instead of precious metal inlays, and princess-cut diamonds are inlaid on the belt zipper bracelet, which is very 1920s. A woman's uninhibited style.
In 2006, Van Cleef & Arpels’ Envol jewelry series was a beautiful extension of the butterfly-shaped design, including rings and bracelets, decorated with colorful butterflies in yellow K gold or white K gold, capturing the delicate posture of butterflies in the past. , presented to the world with innovative techniques.
In 2006, in order to pay tribute to the first Van Cleef & Arpels boutique opened at 22 Place Venton in Paris, the Van Cleef & Arpels Tourbillon watch was specially released in a global limited edition of 22 pieces, which is extremely precious. .
In 2006, Van Cleef & Arpels continued to use dazzling jewelry to interpret the splendid life in nature. Cosmos means cosmos, and its four petals symbolize care, eternity, harmony and infinity respectively. The tenacious cosmos and the agile butterfly are reinterpreted by Van Cleef & Arpels in the world of jewelry, giving jewelry incomparable dazzling vitality. The Cosmos jewelry series is exquisitely set with white K gold or yellow K gold and sparkling round-cut diamonds, presenting a lifelike noble and gorgeous temperament.