Brand licensing and derivatives licensing are two different concepts.

Brand licensing means that the brand owner authorizes other companies or individuals to use its brand name, trademark, logo, image, etc. to produce, sell, and promote related products or services. Brand licensing can help brand owners expand brand influence and market share, and can also help licensors obtain more business opportunities and profits.

Derivative licensing means that the brand owner authorizes other companies or individuals to use its brand name, trademark, logo, image, etc. to produce, sell, and promote brand-related derivative products or services. Derivatives licensing is usually carried out on the basis of brand licensing. By authorizing other companies or individuals to produce brand-related derivatives, brand influence and market share can be further expanded.

Therefore, the difference between brand licensing and derivatives licensing is that brand licensing authorizes other companies or individuals to use brand names, trademarks, logos, images, etc. to produce, sell, and promote related products or services; and Derivative licensing is authorizing other companies or individuals to use brand names, trademarks, logos, images, etc. to produce, sell, and promote brand-related derivative products or services.