Li Ning entered into a cooperative relationship with Lotto in 2008, but it was not Lotto that was acquired by Li Ning. It was the Lotto brand that agreed to grant Li Ning Sports the development, manufacturing, marketing, and development of licensed products in China according to the franchise agreement. The exclusive license to advertise, promote, distribute and sell the Lotto trademark. The license is valid from July 31, 2008 to December 31, 2028.

Loto is a well-known fashion sports brand in Italy. It is as famous as Kappa. It has famous Italian design and sports marketing resources focused on football and tennis. The cooperation between Lotto and Li Ning means that Lotto has passed Li Ning brand to launch the brand's marketing strategy.

Li-Ning focuses on Lotto’s important position and influence in the football field, and its price advantage is quite competitive compared with Adidas, Nike, etc., so the relationship between Lotto and Li-Ning is also This makes Li Ning take an important step towards a multi-brand management strategy.

Extended information

The Lotto brand operates in mainland China, with two companies, Lotto (Nanjing) and Lotto (Shanghai), and these two companies, Li Ning The price of more than 25 million yuan was to acquire the assets, inventory and property goodwill of Lotto (Nanjing) and Lotto (Shanghai), but it was not the acquisition of the Lotto brand.

In the cooperative relationship between Lotto and Li Ning, Lotto has launched business in mainland China, mainly engaged in product design, research and development, procurement, distribution and marketing with Lotto trademarks in China, Lotto (Shanghai) Mainly engaged in the retail of products bearing the Lotto trademark in China. With its keen fashion insight and keen product innovation, Lotto launched the Lotto Leggenda series, which is both tasteful and sexy, in the Chinese market, injecting new vitality into the brand and making Lotto happy. Tu and Li Ning both benefit from the Chinese market.

Baidu Encyclopedia——LOTTO