1. Tmall flagship store: refers to the store with its own brand opened by merchants in Tmall.
2. Tmall store: refers to the store opened in Tmall by merchants with brand authorization documents.
3. Tmall franchise store: refers to a store that operates two or more brands of goods under the same category of Tmall.
Flagship stores can be mainly divided into three types, namely:
Run a brand flagship store and have your own brand store.
A brand flagship store that operates a number of self-owned brand goods and each brand belongs to the same actual controller (limited to Tmall's active invitation).
Brand flagship store opened by the owner of the store brand (service trademark) (only invited by Tmall).
Specialty stores can be divided into the following two types, namely:
Operate a specialty store authorized to sell branded goods.
Shops that operate multiple authorized brands of goods and each brand belongs to the same actual controller (limited to Tmall's active invitation).
Franchise stores are mainly divided into three types, namely:
Franchise stores that operate two or more brands of other people's goods.
Franchise stores that operate both other people's brands and their own brand goods.
Operating two or more exclusive stores with their own brand goods.
Extended data:
Taobao cooperation website application conditions:
1. The website has a stable user base and high-quality content; There is a certain amount of taobao guest commodity information.
2. The website has ICP filing, and the content is healthy and meets the requirements of national laws and regulations.
3. There is no behavior or content that infringes the interests of Alibaba Group (including other companies under it), and there is no website that misleads consumers. (See "Specification Promotion Statement" for details)
4. The Alibaba account used must be bound to the Alipay account with real-name authentication. Users (eligible members will receive an email of approval or not, please note that it is invalid to obtain pictures directly and publish them, which will involve legal responsibility).
References:
Tmall-Baidu encyclopedia