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Zhu Jianghong's original Gree logo font

Gree is known as a world famous brand, but few people know the origin of Gree's name. So, how did this company that produces electrical appliances get its name Gree? There is a story about the origin of Gree's name.

Gree paid great attention to the company name from the beginning. The origin of Gree's name evolved from Haili and Haile. Haile means "Happy Zhuhai", and it was used as an air-conditioning brand for one year, and the market generally responded well. Unfortunately, Haile has been registered by others, and at this time the company began to grow and develop. Moreover, the merger of Guanxiong Plastic Industry Company and Hailie Air-conditioner Factory made them own it.

At the end of p>199, Zhu Jianghong, the general manager at that time, took two deputies to an office and said, "Today, let's do nothing, don't go anywhere, just sit here and think about the trademark, and no one is allowed to go home if we can't figure it out!" Everyone thought for a long time and discussed that the English word for "Happy" is GLEE, and the Chinese transliteration is "Gree", which is particularly powerful and has a good Chinese meaning. However, because this English name is so good, it may have been registered abroad. If the company develops abroad in the future, it will be a problem in the future. In order to avoid duplication with other trademarks in English-speaking countries, we refer to the practice of Japanese SONY and other trademarks, change a letter, and create a word that sounds similar to GLEE, but definitely does not exist in English-Gree. This word doesn't exist in English, but its pronunciation is similar to several words: GLEE (Happy), GREAT (GREECE), GREEN (Green), etc., and all three people are excited. In this way, the "GREE" trademark with the meanings of "happiness, greatness and green" was born in this small house. Since then, "Gree" has been quickly accepted as a famous Chinese name. This is the origin of Gree's name.