If you want to succeed in self-recommendation, first of all, your brand must meet the standards required to enter Tmall. After all, it is others who have the final say. Your brand must have a trademark, which can be the right to use the trademark or the exclusive right to register the trademark. The stores that can apply for different trademarks are also different. For example, if you have a private label brand with an R or TM status, you can recommend yourself to open a flagship store. Those who recommend themselves based on the brand authorization document can only open specialty stores and exclusive stores.

Tmall’s policies are constantly changing, so those who want to self-recommend brands to Tmall must always pay attention to the latest policies. Maybe your brand was able to successfully self-recommend yesterday, but today it won’t be able to if the policy changes.

According to Tmall’s standards, Tmall will formulate its own Tmall investment brands. These brands are Tmall’s default brands and can be directly applied for settlement without the need for self-recommendation. These same brands are constantly changing, adjusting and updating. The brands inside will only be continuously added and improved, and brands with basically no major problems will not be deleted. Check carefully to see if your brand name is in the Tmall brand library. If so, just apply directly. If you don’t have one and want Tmall to automatically add your brand, then you have to manage your registered trademark well and build the reputation of your trademark.

In short, my self-recommendation was successful. But our brands are mainly regional brands, and we have been talking with Tmall. Communication with a waiter is required. It is recommended that you first organize your brand situation into a document, and then find the waiter corresponding to your category and try to communicate. This way, the probability of success will be much greater.