Shunde District Lunjiao Street Office

London Night View

1. Overview of Lunjiao Street

Lunjiao is located in Foshan City, Guangdong Province The central urban area of ??Shunde District has a total area of ??59.2 square kilometers and a total population of approximately 195,000. It performs county-level administrative functions in Guangdong Province and is one of the major jewelry processing bases in China. It has a complete water and land transportation network, a unique investment environment and Industrial advantages. Since the reform and opening up, Lunjiao's culture, education, health and urban construction have developed vigorously, and economic construction and industrial upgrading have steadily improved, forming a pillar industry with the jewelry processing industry as the pillar, electronic home appliance manufacturing, woodworking and glass machinery and equipment manufacturing, textile The industrial structure of the coordinated development of six major industries, including the clothing industry, paint and plastic manufacturing industry, and building materials and furniture manufacturing industry, in 2011, the industrial output value of enterprises above the Lunjiao designated size was 38.756 billion yuan. In recent years, it has successively won honorary titles such as "Guangdong Province's Strong Education Town", "National Health Town", "China's Woodworking Machinery Town", "China's Glass Machinery Town", and "China's Jewelry and Jade Jewelry Characteristics Industrial Base".

2. Development history of Lunjiao jewelry industry

Lunjiao jewelry industry is one of the birthplaces of Chinese jewelry investment. As early as 1988, Mr. Zheng Yutong, chairman of Hong Kong New World Development Co., Ltd., invested in Lunjiao (Chow Tai Fook) Jewelry and Diamond Processing Factory in Lunjiao to produce and process jewelry for export.

Inspired by "Chow Tai Fook", Hong Kong jewelery dealers such as "Chow Sang Sang" invested in and set up factories in Lunjiao, establishing a group of companies mainly engaged in 999.9 pure gold jewellery, platinum jewelery and diamond processing. Production-oriented enterprises supplemented by gems, jade, South Sea pearls and other products have formed a large-scale and intensive jewelry production and sales base led by listed companies such as "Chow Tai Fook" and "Chow Sang Sang" and the well-known domestic brand "Wanhui Jewelry". It has become a major jewelry processing base in China.

After more than 20 years of development, the long history and rich accumulation of craftsmanship and technology have laid a solid foundation for the Lunjiao jewelry industry. Driven by the Lunjiao Subdistrict Office, the Lunjiao Jewelry Chamber of Commerce was established on March 13, 2008, with more than 70 member companies. Mr. Zheng Yutong donated 3 million yuan in early 2008 to fund the jewelry major of Lunjiao Zheng Jingyi Vocational School to cultivate more and more professional talents for the development of Lunjiao jewelry industry. The jewelry industry has developed into a pillar industry for ethical economic development and a characteristic industry of Shunde.

Chow Tai Fook Exhibition Hall Facade Rendering

Lunjiao Jewelry Industry Output Value Growth Trend Chart

Wanhui Jewelry

Hehe International Rendering of the Jewelry Creative Center

3. Development status of Lunjiao jewelry industry from 2006 to 2011

1. Analysis of relevant data of the jewelry industry

In recent years, Lunjiao has The development of the jewelry industry shows a steady growth trend. From 2006 to 2011, the growth scale of the jewelry industry was between 20% and 30%, and it was in a period of rapid growth: the output value of the jewelry industry increased from 2.960 billion yuan to 15.066 billion yuan. It increased four times, and tax revenue increased from 35.65 million yuan to 328.94 million yuan, an increase of nearly nine times. According to statistics, in 2011, the industrial output value of Lunjiao enterprises above designated size was 38.756 billion yuan, of which the total output value of the jewelry industry reached 15.066 billion yuan, accounting for approximately 38.9% of the total industrial output value of the entire street, a year-on-year increase of 28.3%. The number of employees in the related jewelry industry Reached 6953 people.

2. Key projects of the base

(1) Hehe International Jewelry Creative Center

The project construction area is about 30,000 square meters, and the entire creative center function is positioned in the collection A comprehensive creative design base integrating creative design, production, processing, display, sales, and tourism.

With jewelry creative design as its core, Hehe International Jewelry Creative Center is a modern service industry cluster that provides high-end value-added services to the jewelry industry. The creative center highlights the operation of a professional operating company as the basis, with jewelry innovative design, production and sales as the main business, with international jewelry fashion design companies as the main body, based on "World Luxury, Made in Shunde", exerting agglomeration effect, and providing design and production companies stationed in Innovation and trading platform, committed to becoming an international trend vane, forming a new personalized boutique design and processing base and an international fashion jewelry brand base.

The main key projects implemented in the Hehe International Jewelry Creative Center are to build four bases: an international fashion jewelry brand base; an innovative boutique design and processing base; a high-quality craft production enterprise base; and an innovative jewelry leisure consumption base. Create eight major platforms: jewelry trade platform; financial service platform; achievement transformation service platform; talent introduction and training service platform; brand introduction platform; jewelry quality appraisal service platform; jewelry logistics service platform; and environmental protection processing service platform. There is a large-scale jewelry exhibition hall in the central park, and large-scale jewelry exhibitions are held regularly, attracting buyers, suppliers, manufacturers, and sellers from all over the world. At the same time, supporting services such as quality appraisal, logistics and distribution are provided, thereby creating a highly localized experience. comprehensive jewelry exhibition.

(2) Chow Tai Fook Park

Chow Tai Fook Jewelry and Gold Co., Ltd. is a leading enterprise in Lunjiao jewelry specialty industry and is affiliated to Chow Tai Fook Group with total assets of over US$5 billion. The company successfully applied for a regional headquarters in Lunjiao in 2010, covering an area of ??more than 50,000 square meters and employing more than 4,000 people. At present, the company's products include 99.99 pure gold jewelry, diamonds, gemstones, jade, South Sea pearl jewelry, etc. In addition to domestic sales, its products have always been popular in the Southeast Asian market with its novel creative concepts, high-quality quality and services, ranking first in the market every year. Recognized as Shunde District Headquarters Economic Enterprise.

Chow Tai Fook Group actively develops the jewelry cultural industry and invested US$10 million to build the "Chow Tai Fook Jewelry Cultural Exhibition Center" in Lunjiao, with a construction area of ??13,859 square meters and is scheduled to be completed in August 2013. The center will be built into an experience center integrating jewelry culture, design, craftsmanship and tourism to further expand the concept of jewelry culture industry.

Gold Award of the First Jewelry Design Competition "Dancing in the Snow"

(3) Chow Sang Sang Park

Chow Sang Sang Jewelry (Foshan) Co., Ltd. is a subsidiary of Chow Sang Sang Group International Co., Ltd. (referred to as "Chow Sang Sang Group") is a wholly-owned subsidiary invested and established in the Mainland. Founded in 2002, it is Chow Sang Sang Group’s main product research and development, production and supply base in the mainland, as well as a regional jewelry retail business center. At present, the company's business scope is the production and processing of gold jewelry, platinum, pure silver, jewelry, jade, diamond jewelry products, high-end handicrafts, watches, and providing after-sales services.

The Chow Sang Sang Group established the Chow Sang Sang Greater China regional headquarters in Lunjiao in 2012, which is the jewelry innovation and design center, product and technology research and development center, and advanced technology production of the Chow Sang Sang Group in the mainland, Hong Kong, Macau and Taiwan. center and distribution center for the Greater China market. The project covers an area of ??28,000 square meters (approximately 42 acres). The total investment of the Foshan company increased by US$12.5 million, and the registered capital increased by US$10 million. It was recognized as a headquarters economic enterprise in Shunde District.

(4) Wanhui Jewelry City

Wanhui Jewelry originated from Hong Kong. It owns well-known brands such as Wanhui Jewelry, Genimanu, CISILY, and DIF+. It currently has stores close to Hundreds of chain stores are located in more than a dozen provinces, cities and regions across the country. At present, the company has developed into one of the important Chinese jewelry brands.

The company has innovative business concepts, introduced experiential consumption models, integrated resources from tourism and jewelry production and sales, and invested approximately 60 million yuan to build Wanhui Jewelry City. Wanhui Jewelry City covers an area of ??about 30 acres, with jewelry area, diamond area, science popularization area, entertainment area, production display area, scientific research area, testing area, etc. With the theme of diamonds, the city displays the processing history, production process and industrial form of diamond-inlaid jewelry, and provides refined services such as diamond culture education, viewing experience and product customization to fully meet the individual needs of customers.

Wanhui Jewelry City perfectly combines leisure and sightseeing elements with the core of cultural tourism. It is based on Shunde jewelry culture, and at the same time meets people's growing jewelry consumption, cultural tracing, visiting ancient times, exploring wonders, etc. Multiple needs. It marks the transformation and upgrading of Lunjiao jewelry industry from traditional processing and production to creative design and jewelry culture industry, and injects new connotation into the traditional tourism industry.

3. Base Festival Activities

(1) Jewelry Creative Design Competition

In order to enhance the creative design capabilities of Lunjiao jewelry industry and promote jewelry To upgrade the industry and promote the development of Shunde's creative industries, the Lunjiao Street Office organizes the "Lunjiao (China) Jewelry Creative Design Competition" every year.

In the two consecutive Shunde·Lunjiao (China) Jewelry Creative Design Competition held in 2010 and 2011, *** received nearly 600 outstanding works from all over the country, including Hong Kong, and successfully created a creative jewelry design competition. The exchange platform has unearthed a group of outstanding jewelry design professionals, attracted greater attention from the whole society to jewelry design, had a positive impact in the industry, and became an important way to lead the transformation and upgrading of the Lunjiao jewelry industry. At the same time, it also effectively spreads the concept of design values ??and vigorously promotes the development of Shunde's creative industry. The third jewelry design competition held a launching ceremony in August 2012. It was jointly sponsored by the China Jewelry and Jade Jewelry Industry Association and the Shunde District People's Government. It was included in the jewelry special competition of the Sixth Governor's Cup Industrial Design Competition of Guangdong Province. The influence, grade and connotation of the creative design competition have been qualitatively improved.

Li Ziwen, Secretary of the Party Working Committee of Lunjiao Street, Shunde District, delivered a speech at the Shunde·Lunjiao Jewelry Industry Investment Promotion Conference

(2) Industrial Matchmaking Conference

< p>In order to better introduce the development status and investment environment of Lunjiao jewelry industry to domestic and foreign counterparts, build a communication and business negotiation platform between enterprises, and improve the industry chain of the jewelry industry, Lunjiao Street coordinates and assists in holding regular "industry Matchmaking Conference”. On August 8, 2012, Lunjiao Street held the "Shunde Lunjiao Jewelry Industry Investment Promotion Fair" at the Hehe International Jewelry Creative Center. Nearly 100 jewelry companies including Chow Tai Fook, WCJ, Wanhui Jewelry and other well-known brands Jewelry companies participated to seek more development opportunities. Among them, 9 companies, including Junyihang, Best, and Wanxing, have signed settlement agreements with the center. These nine companies include e-commerce companies, raw material suppliers, etc., including local companies, as well as foreign brands such as Hong Kong, Shenzhen, and Panyu. At the same time, the Lunjiao Jewelry Chamber of Commerce signed a strategic partnership agreement with China Construction Bank to provide financing support for the platform and settled companies.

(3) Talent training

In order to promote further innovation and development of Lunjiao jewelry industry and realize the leap-forward development of Lunjiao local economy, especially the pillar industry jewelry industry, we carry out talent training and reserves. By organizing and holding the annual "Jewelry Enterprise Jewelry Design Backbone Training", designers can understand the current trends in international jewelry design, grasp the development trends of the international jewelry industry, and improve designers' understanding of the basic elements, styles, materials, and materials of jewelry design. The understanding and application of structure and craftsmanship breaks through traditional design thinking, stimulates designers' creative inspiration, and effectively promotes further innovation and development of the Lunjiao jewelry industry.

4. Advantages of base development

(1) Advantages of government support

At present, the jewelry industry has become a pillar industry in the development of ethical education and has been listed as Enter Shunde District and Lunjiao Street to focus on developing industries. In 2012, the Subdistrict Office issued the "Support Measures for Promoting the Development of the Jewelry Industry" (Shunlun Subdistrict Office No. 201241), and formulated a development plan for the jewelry industry to promote the transformation and upgrading of the industry and cultivate a healthy development of the jewelry industry. cluster. Projects under planning and construction include the "Jewelry Display Cultural Center", Hehe Jewelry Creative Base, and Electronic Trading Platform. At the same time, we are actively promoting the joint development of the jewelry industry and tourism.

(2) Regional location advantage

From Guangzhou-Zhuhai Intercity Rail Transit, Guangzhou-Zhuhai West Expressway, Foshan First Ring Road, National Highway 105, National Highway 325 to Bigui Road, etc. These important traffic arteries, ethics and education are integrated into one. Lunjiao is located in the core of the Guangfo Metropolitan Area and has a "cornucopia" location advantage. It will provide a more favorable development environment for Lunjiao's industrial economy and provide unprecedented development opportunities for Lunjiao to develop the tertiary industry. With the completion of major ports and transportation systems such as Nansha Port, Guangzhou-Zhuhai Light Rail and Foshan First Ring Road, the western wing of the Pearl River Delta will develop rapidly. Lunjiao is located in the "Light Rail Economic Belt" and the "Guangzhou-Foshan Metropolitan Area Economic Core Belt", and its location advantages are even more obvious.

(3) New advantages in creative design and technical crafts

In recent years, the jewelry industry has invested more and more in R&D, design and technical crafts innovation and transformation, and has actively introduced domestic and foreign products. With advanced design concepts, we have designed a batch of jewelry with unique charm, which are well received by the market. The Lunjiao Sub-district Office organizes the "Lunjiao (China) Jewelry Creative Design Competition" every year. At the same time, it uses the creative design competition as an opportunity to encourage enterprises to strengthen process innovation, improve production equipment, and continuously enhance their competitiveness.

(4) Brand advantage

Lunjiao already owns two listed companies, Chow Tai Fook Jewelry and Chow Sang Sang Jewelry, as well as well-known brands such as "Wanhui Jewelry". Among them, Chow Tai Fook has also won honorary titles such as "China's Famous Trademark", "China's 500 Most Valuable Brands", and "China's Top Brands"; Wanhui Jewelry has become "China's Famous Brand" and "Foshan Citizens' Favorite Jewelry Brand" .

(5) Headquarters Economic Advantages

2012 Design Competition Press Conference

Lunjiao Jewelry Industry Investment Promotion Conference

Lunjiao The street has effectively promoted the development of the headquarters economy of jewelry industry enterprises. Chow Tai Fook and Chow Sang Sang were recognized as headquarters economic enterprises by Shunde District. Especially after Chow Tai Fook established the headquarters enterprise, the scale of production and sales increased significantly. We are currently organizing Wanhui Jewelry to declare as a headquarters enterprise.

(6) Advantages of human resources and talent training

Lunjiao jewelry industry already has a group of employees with rich experience in material selection, processing, design and other aspects. Lunjiao Zheng Jingyi Vocational and Technical School has opened the "Jewelry Processing and Management Major" and adopted the "integrated work-study" training model. It has reached school-enterprise cooperation with Lunjiao's jewelry companies such as Chow Tai Fook and Chow Sang Sang to establish internship bases and directional talent training. At present, the company is jointly building a "jewelry training base" with China University of Geosciences (Wuhan).

IV. Prominent problems in development

1. Unbalanced development among enterprises

The Lunjiao Jewelry Industry Chamber of Commerce *** has more than 70 member companies In 2011, the total sales value reached 15.066 billion yuan, accounting for approximately 38.9% of the total industrial output value of the street. Among them, the total output value of Chow Tai Fook Jewelry Company and Chow Sang Sang Jewelry Company accounted for approximately 90% of the total output value of the Lunjiao jewelry industry. share. It can be seen that the total output and sales value of Lunjiao jewelry industry is mainly concentrated in two large jewelry companies, while other companies are mainly engaged in processing supplied materials and processing for foreign brands for export. These companies do not have many own brands, and the development among companies is unbalanced.

2. The industrial chain needs to be further developed and improved

At present, the Lunjiao jewelry industry is mainly engaged in design, production, processing, etc., and is in the middle link of the industry chain, forming a large, middle The industrial structure is small at both ends, and the upstream and downstream supporting services need to be further improved and developed. The jewelry industrial park planned and constructed by Lunjiao can improve its industrial chain to a great extent. Therefore, its planning and construction are particularly urgent and important for the development of Lunjiao jewelry industry.

5. The "Twelfth Five-Year Plan" development plan and major measures for the jewelry industry

1. The development positioning of the Lunjiao jewelry industry cluster

(1) An internationally competitive jewelry manufacturing base;

(2) Cultivate the "Lunjiao Jewelry" regional brand and expand domestic jewelry chain operations;

(3) Take the jewelry industry as a Center to promote the upgrading of tourism, food, entrepreneurship, finance, industrial design and other industries;

2. The development goals of Lunjiao jewelry industry

Overall goal: By 2017, Lunjiao The jewelry industry has achieved a total industrial output value of more than 27.72 billion yuan, with an average annual growth rate of 13%. Jewelry enterprises’ expenditure on creative design, technological innovation, technological transformation, and R&D investment reaches 5‰ of their sales; they have 1 to 2 well-known Chinese trademarks, 2 to 3 internationally renowned brands, and 2 to 3 headquarters economic enterprises. In addition to Chow Tai Fook, Chow Sang Sang and Wan Fai Jewelry, other jewelery production and processing enterprises have significantly increased their contribution to the total output value of the jewelery industry.

3. Specific plans and measures to develop the Lunjiao jewelry industry cluster

(1) Build an internationally competitive jewelry manufacturing base

First , implement the standardization strategy and establish the ethical jewelry industry standards.

In recent years, the Lunjiao Street Government has vigorously promoted the standardization strategy, allowing Lunjiao jewelry enterprises to gradually transform from traditional production methods to mechanized and standardized production methods, and gradually establish the company's technology and product standards. In the next five years, incentive measures will be taken to help jewelry companies achieve standardized operations, establish ethical standards for the jewelry industry, and prepare the "Technical Standard System for the Ethical Jewelry Industry."

Second, develop patented technology and protect the intellectual property rights of Lunjiao jewelry companies.

First, improve the core competitiveness of jewelry enterprises by organizing and implementing special science and technology projects.

Improve the enterprise's scientific and technological innovation system and improve its scientific and technological innovation capabilities.

The second is to strengthen policy guidance and establish funding funds for patent promotion and implementation of ethics education and patent application as soon as possible. Establish a benefit incentive mechanism for using the intellectual property system to promote scientific and technological innovation, give full play to the guiding role of intellectual property in scientific and technological management, and establish and strengthen the proportion of intellectual property in the enterprise's scientific and technological evaluation system. Establish special funds to support applications for domestic and foreign invention patents.

The third is to establish and improve a comprehensive service system for patent consultation, agency, intermediary promotion and patent document services, and form a patent management network and service network.

The fourth is to do a good job in patent pilots and advanced units, and use examples to lead the way to promote the rapid improvement of scientific and technological innovation capabilities.

The fifth is to establish the Lunjiao Jewelry Industry Intellectual Property Alliance.

Sixth, intellectual property rights in the field of jewelry cover a wide range, and different legal protection methods should be chosen for different jewelry designs and processing technologies.

Third, develop the jewelry customization industry.

First, use platforms such as the Jewelry Creative Industrial Park to create and introduce enterprises capable of customizing jewelry processing, and actively carry out jewelry customization business.

The second is to create a regional brand of "Lunjiao Jewelry" so that relevant customers can fully understand the technical advantages of Lunjiao Jewelry Enterprises in the field of design and processing and the advantages of ensuring the quality of customized products.

The third is to rely on the jewelry major of Zheng Jingyi Vocational and Technical School and adopt a school-enterprise integration method to cultivate a group of outstanding talents in design and processing.

The fourth is to formulate preferential policies, strengthen international exchanges, and introduce companies from abroad with international vision and strong design and processing capabilities to set up studios in Lunjiao to promote the development of the jewelry customization industry.

The fifth is to formulate corresponding measures to win the approval of various government science and technology projects at all levels, encourage jewelry companies to introduce and develop personal customization services realized through network resources and computer three-dimensional animation, and improve the three-dimensional view of the design of enterprises. , technical capabilities in CAD layout, CAD molding, finished product processing and QC (quality) control.

Sixth, Lunjiao Jewelry Chamber of Commerce and enterprises regularly hold high-end jewelry appreciation, high-end jewelry customization salons and lectures to promote jewelry customization culture and concepts and attract more jewelry customization consumers.

Fourth, carry out in-depth industry-university-research cooperation and promote new technologies, new processes, new materials, new achievements, and new equipment.

First, vigorously support school-enterprise cooperation, carry out technical cooperation and research, and promote new technologies, new processes, new materials, new achievements, and new equipment.

The second is to cooperate with relevant domestic universities and strive to add 3 to 5 professors and doctors in jewelry disciplines to serve as science and technology commissioners for jewelry companies in Lunjiao in the next five years.

The third is to set up a special award fund to reward experts from universities, research institutes and business leaders who have cooperated with Lunjiao jewelry companies and achieved outstanding results in scientific and technological innovation.

The fourth is to actively support universities and enterprises to jointly apply for various government science and technology projects at all levels, and provide corresponding supporting financial support for those key technical projects involving the Lunjiao jewelry industry.

Fifth, build a jewelry creative park and cultivate a modern industrial community.

The first is to build a jewelry creative park. Lunjiao Street Government and the Creative Center will use a variety of resources and through various methods to guide enterprises in the park to carry out scientific and technological innovation and improve the production and technical level of enterprises.

The second is to increase publicity and promotion efforts, conduct extensive investment promotion at home and abroad, attract domestic and foreign jewelry companies with strong creative design capabilities, high production levels, and wide market expansion to operate in the park, and improve the ethics of the park. Educate the industry level of the jewelry industry and continuously expand industrial clusters.

The third is to increase government support and strive to centralize the customs, foreign economic, quality inspection, customs declaration, insurance, and escort functional departments in the creative park within two years to provide enterprises with centralized approval, contract filing, and write-off A true one-stop service integrating customs clearance, inspection and escort services.

Gold Award of the Second Jewelry Design Competition "Ancient and Modern"

(2) Improve technological innovation and creative design capabilities

First, establish a jewelry creative design center , design studio.

The first is to establish a jewelry design creative center, which can be established by jewelry companies or social investment, or in the form of a joint venture between companies and design units.

The second is to encourage celebrity designers or ethical enterprises to establish jewelry design studios. The Lunjiao Jewelry Design Creative Center can also be jointly established by these studios.

The third is to provide preferential policies and create a good environment to attract outstanding designers at home and abroad to set up jewelry design studios in Lunjiao.

Fourthly, the Jewelry Design Creative Center and the Jewelers Association use Chow Tai Fook Corporate Exhibition Center, Wanhui Jewelry City and other venues to regularly hold various jewelry exhibitions, offer professional lectures, and carry out exchanges between designers. , constantly launching new design products.

Second, establish a jewelry materials engineering technology center.

The first is to establish a jewelry materials engineering technology center, which can be built relying on jewelry companies or cooperation between companies and institutions.

The second is to provide preferential policies, create a good environment, attract domestic and foreign materials science experts to work in the Materials Engineering Technology Center, and design and develop new jewelry gold alloys based on the characteristics of the jewelry industry.

Third, the Materials Engineering Technology Center should vigorously promote industry-university-research cooperation, cooperate with domestic universities, the Chinese Academy of Sciences, Beijing Nonferrous Technology Research Institute and other units to carry out the research and development of new jewelry gold alloys and promote the scientific and technological achievements of universities and research institutes. Transformation and industrialization in ethics education.

Fourthly, in addition to new jewelry materials, the "Material Engineering Technology Center" should also develop auxiliary products related to jewelry based on market demand, such as jewelry cleaning fluids, protective fluids, etc., to enrich Lunjiao jewelry. The composition of the industrial chain.

(3) Talent cultivation

First, strengthen the construction of the jewelry major of Zheng Jingyi Vocational and Technical School.

First, further clarify the talent training goals, and based on the training goals and the development status and trends of the Lunjiao jewelry industry cluster, determine the teaching content and curriculum, revise and improve the teaching plan and syllabus.

The second is to formulate relevant policies and measures for talent introduction and training, continuously absorb relevant domestic and foreign professional talents, and enrich and improve the professional level and teaching level of professional teachers.

Third, Lunjiao Street Government, schools and Lunjiao jewelry companies collaborated to adopt a variety of methods (including adopting a 2+1 school model) to solve the problem of the age of employees employed by jewelry companies during the student internship process. restrictions and other specific issues, and strengthen and improve the teaching model that combines theory and practice.

The fourth is to adopt various methods to broaden students' knowledge, strengthen the construction of literature, history, aesthetics, foreign languages ??and other courses, strengthen students' quality education, let students know the customs of various places, understand various traditional cultures, and understand Modern fashion culture (including Lingnan culture) stimulates students' creativity and design potential.

The fifth is to create conditions through communication with the education management department and the school's own efforts, and strive to successfully trial a junior college class in jewelry majors within 3 years, improve the school's education level and level, and attract more Excellent students are enrolled to provide higher-level professional talents for the Lunjiao jewelry industry.

The sixth is to carry out scientific and technological research to improve the professional level of teachers. The improvement of the scientific research level of professional teachers is the key to the improvement of the overall level of teachers. Encourage teachers to actively participate in the technology research and development of jewelry companies, and support professional teachers to join forces with jewelry companies to jointly apply for various government science and technology projects at all levels in the form of industry-university-research cooperation. Starting from 2013, we will strive to have 1 to 2 science and technology projects every year. Project establishment.

Second, formulate and implement relevant policies and measures to introduce talents, attract outstanding design and technology talents in the jewelry industry at home and abroad, encourage designers to start businesses and open factories, and increase the number of innovative technology talents and small and medium-sized enterprises. Talent introduction efforts.

(4) Construction of the tertiary jewelry industry

First, strengthen industry-city interaction, effectively grasp the opportunities between project development and urban upgrading, and comprehensively utilize urban complexes, etc. A variety of models, giving full play to local characteristics and advantages, to build a "famous jewelry street".

Second, use the opportunity of the "three old renovations" of the Woodworking Machinery City to establish a jewelry creative park and wholesale market.

The first is to establish a jewelry creative park, introduce domestic and foreign enterprises with strong design and processing capabilities, and establish technical intermediary service institutions such as jewelry design centers, appraisal centers, and material centers, especially to encourage outstanding designers. Set up independent enterprises.

The second is to build a modern service building, introducing customs, foreign economic cooperation, quality inspection, customs declaration, insurance, escort and other departments to provide enterprises with integrated approval, contract filing, verification, customs clearance, inspection and escort services. For an integrated "one-stop" service.

The third is to establish training and exchange bases in areas where small and medium-sized enterprises are concentrated to serve to improve the design and processing level of technicians in small and medium-sized enterprises.

The fourth is to build a jewelry wholesale market in a timely manner.

Third, build Lunjiao Jewelry Network and corporate e-commerce platform.

E-commerce is a necessary means for current jewelry companies to improve their competitiveness, and it is also the future development trend of the jewelry industry. In the jewelry industry, e-commerce can realize a variety of functions, such as brand promotion, consultation and negotiation, online ordering, online payment, electronic accounts, service delivery, opinion consultation, transaction management, etc. The realization of these functions can provide Lunjiao Jewelry with It provides significant support for the construction of regional brands and the sustainable development of jewelry companies. Including: creating the Lunjiao Jewelry Network business platform and building the "Lunjiao Jewelry" regional brand; encouraging and assisting Lunjiao jewelry companies to build e-commerce system platforms; introducing and developing high-tech, and improving the display level of corporate e-commerce platforms.

Fourth, develop the Lunjiao jewelry logistics industry.

With the continuous development of the domestic logistics industry, the volume of jewelry logistics business has also grown rapidly. There are two main forms of logistics in the jewelry industry: one is the self-operated logistics company of chain operating enterprises, such as Chow Tai Fook Group. The other is logistics outsourcing in the jewelry wholesale industry. The logistics of chain operation enterprises is relatively systematic, and the traditional service model in the form of logistics outsourcing is increasingly challenged. To develop the Lunjiao jewelry logistics industry, a highly professional logistics company should be established or introduced.

Lunjiao’s large jewelry processing companies have their own logistics systems. With the development of Lunjiao jewelry industry cluster and the construction of Hehe Jewelry Creative Park, Lunjiao should establish or introduce more than two professional jewelry logistics companies within two years to expand the scale of Lunjiao jewelry logistics.

Fifth, vigorously develop professional exhibitions and design competitions.

In the next 10 years, Lunjiao will vigorously promote the exhibition industry of the jewelry industry, continuously improve the level of the "China (Lunjiao) Jewelry Creative Design Competition", and expand the popularity of exhibitions and competitions and influence:

First, the street government sets up a special fund of 300,000 yuan every year to support the holding of jewelry exhibitions and jewelry creative design competitions;

The second is to hold an annual (or Biennial) "Lunjiao Jewelry Tourism and Culture Festival". The main contents of the "Cultural Festival" include the International Lunjiao Jewelry Exhibition, the China (Lunjiao) Jewelry Creative Design Competition, the China (Lunjiao) Jewelry Processing Skills Competition, and the Jewelry City-Shunde Lingnan Cultural Customs-Xiang Tourism activities with cloud yarn making technology as the main content;

The third is that in addition to displaying jewelry products, the "Lunjiao International Jewelry Exhibition" should also add new jewelry materials, jewelry processing equipment, etc. , introducing the achievements of modern high-tech fields into the jewelry industry.

(5) International exchanges and cooperation

First, actively carry out exchanges and cooperation with Vicenza, Italy, to promote the improvement of the creative design and processing level of Lunjiao jewelry enterprises.

The second is to strengthen cooperation with relevant scientific research institutes in the United States and carry out research and development of new jewelry materials.

The third is to cooperate with Vicenza Gold Jewelry Design School and other overseas institutions to pilot the jewelry design junior college class of Lunjiao Zheng Jingyi Vocational and Technical School.

The fourth is to organize Lunjiao jewelry companies to participate in relevant international jewelry exhibitions to promote the "Lunjiao Jewelry" brand.

The road to building a characteristic industrial base for jewelry and jade jewelry in China