Logo is one of the most important elements in enterprise brand design, which aims to convey the core values and ideas of enterprises and enhance consumers' brand awareness and trust in enterprises. The symbol of success should have the characteristics of visual impact, easy identification and easy memory. The following is the conception process of logo design:

1. Know the brand

Before logo design, we must clearly understand the core attributes, mission, vision, ideas and target audience of the company and brand. This information includes format, culture, industry, etc. , we should fully consider the experience and brand effect required by customers and users.

2. Creative stage

Designers began to think and conceive creatively according to the company information and brand positioning. By studying the corresponding industry and design trends, the current and future trends are linked, and the qualified design schemes are gradually screened out and analyzed in depth. Thinking patterns can be text forms, symbols or abstract graphics. You may need to generate multiple standby paper prototypes.

3. Selection and refining

After the creative stage, choose the most potential version from the candidate schemes. Then further improve their details, and through the revision to ensure that the theme is clear, eye-catching, consistent inside and outside. This process is often accompanied by experimental discussions, and other forms of secondary symbols are produced besides the theme of "inconspicuous editing"

4. Color scheme and specifications

After determining the logo, the design team will decide the color matching method of the logo to see which colors look good and are different from other brands in the same field. Then, they will determine the size and font of design elements, as well as the generalization and conveying significance of logo images, discuss details such as publicity media and application scope, and improve the overall details in different categories.

5. Selection and evaluation of implementation

Test and verify the unified site; As an experimental group, it can help to ensure that the logo meets high standards in all sizes and styles, and can convey expected information and provide reliable conversion effect. After completion, you can install and start running advertisements and promotions to promote the expansion of market share.

In a word, the conception process of logo design is to creatively present the essence of culture through in-depth understanding of the brand, then select the best scheme, modify its details repeatedly, and finally establish feasible graphics and words as the special representation of the brand itself. A good wall-hung signboard should be concise and expressive, and at the same time, it can release and set off a strong visual brand effect in different management environments.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.