Legal analysis: Formal review (about 20 days): The Trademark Office will check whether the documents and procedures for trademark registration are in compliance with legal requirements. If they are in compliance with legal requirements, the review agency will assign an application number and determine the application date. Issue a "Notice of Acceptance of Trademark Registration Application". Substantive examination (about 6-8 months): The Trademark Office conducts inspection, data retrieval, analysis and comparison, and investigation on whether the trademark registration application complies with the provisions of the Trademark Law (trademark prohibition clauses, lack of distinctiveness, existence of similar trademarks, etc.) Study and decide on a series of activities such as granting preliminary approval or rejecting the application. Preliminary Examination Announcement (3 months): The Trademark Preliminary Examination Announcement refers to the decision to allow registration of a trademark registration application that complies with the relevant provisions of the Trademark Law after review, and is announced in the Trademark Announcement. Receive the registration certificate (approximately 1 month): If no one raises objections to a preliminary approval trademark within three months from the date of publication of the preliminary approval announcement, the trademark will be registered and a registration announcement will be published at the same time. If no one raises an objection within three months or if the objection raised is found to be untenable, the trademark will be registered and take effect, and a registration certificate will be issued.

Legal basis: "Trademark Law of the People's Republic of China"

Article 15 Without authorization, an agent or representative shall use the agent's or representative's own name to If the represented person's trademark is registered and the principal or the represented person raises an objection, the trademark will not be registered and its use will be prohibited. A trademark applied for registration for the same kind of goods or similar goods is identical or similar to an unregistered trademark previously used by another person, and the applicant has a contract, business relationship or other relationship with the other person other than those specified in the preceding paragraph and is fully aware of the existence of the other person's trademark. If the other person raises objections, the registration will not be granted.

Article 16 If a trademark contains a geographical indication of a product, but the product does not originate from the area indicated by the mark and misleads the public, it shall not be registered and shall be prohibited from use; however, if the trademark has been registered in good faith, remain in effect. The geographical indications mentioned in the preceding paragraph refer to signs indicating that a certain commodity originates from a certain region and that the specific quality, reputation or other characteristics of the commodity are mainly determined by the natural factors or humanistic factors of the region.

Article 17 If a foreigner or foreign enterprise applies for trademark registration in China, it shall be handled in accordance with the agreement signed between the country where it belongs and the People's Republic of China or the international treaty to which both countries are party. Or handle it according to the principle of reciprocity.

Article 18 When applying for trademark registration or handling other trademark matters, you can handle it yourself or entrust a trademark agency established in accordance with the law to handle it. When foreigners or foreign enterprises apply for trademark registration and handle other trademark matters in China, they should entrust a trademark agency established in accordance with the law to handle it.

Article 19 A trademark agency shall abide by the principle of good faith, abide by laws and administrative regulations, and handle trademark registration applications or other trademark matters as entrusted by the agent; A person's business secrets shall be subject to confidentiality obligations.