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How to improve Alibaba's click rate?
In this world of looking at faces, hahahahahaha faces are our most important, that is, the facade. The main picture of the product is also the facade of the product, and the click rate of the product is closely related to our main picture.

I like to remember passwords:

Display Yes, Visitor No, Main Map Problem

Show Yes, Visitors Yes, Query No, Detailed Questions

There are exhibitions, visitors, inquiries and quotation problems.

According to the master map specification, Ali industry requires:

1. A product has at least three pictures taken in kind, with detailed pictures, product description pictures and front and back pictures in the middle.

2. You can add a little text to attract customers to click. E-commerce sells maps. Only when the pictures are attractive can buyers click in to see them. Your details are well displayed, showing the buyer's needs, and the buyer will place an order.

3. Each product picture is a square picture with pixels greater than or equal to 750*750.

4. Watermarks other than words and descriptions such as brand LOGO, splicing, promotion, exaggerated effect, and off-line shopping guide shall not appear on the main product picture. Words and descriptions include but are not limited to seconds kill, limited time discount, postage, * discount, full * delivery, etc. The brand logo should be placed at the top left of the main picture, and the pixels should not be greater than 200*200.

5. It is recommended to use solid color as the shooting background of the main picture, and the background color of the products in the store should be the same layout.

Can have obvious differences in vision, and can highlight products intuitively and clearly. The commodity suggestions in the main picture are moderate, neither too big nor too little.

6. Ali has a free commercial font "universal" to avoid font infringement.

7. The judgment of psoriasis is mainly based on the location and layout of the text area, the proportion of the area, the color of the text and the number of words. If the circumstances are serious, lighten the weight, the text area basically occupies all the pictures, and the text area covers the main body of the pictures.

8. The main picture must be related to keywords, highlighting the selling points and advantages of the goods.

9. If the uploaded image is too large, it will be automatically compressed by the system if it exceeds 1M, and the compressed image may have a blurred effect.

Will you comment on the main map?

1. Refer to peers: find three or two friends to let him search for keywords, find the ranking page of your products, and let him choose a few that attract him without telling his friends in advance. If it doesn't, it means that it can be the main map and can't attract customers to click better. You can also refer to where they choose to improve.

2. Understand the Ali rules, dimensions, specifications and detailed analysis.

3. Online sales evaluation, do click deduction, test the product pictures you want to test, and see the click rate analysis.

4. Look at the data click rate in the background business scenario, collect and analyze the purchase rate, and summarize and optimize.

5. refer to the top peers to see what kind of main picture can attract you and imitate it.