Abroad, Obama (career is not smooth), Hawking, this guy is the most bitter.
In every corner of the world and every city in China, we often see an old man's smiling face, white beard, white suit and black eyes. It will always be this dress, which may be the most famous and expensive smile in the world, because this amiable old man is the sign and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders, and of course the creator of this famous brand. Today we ate fried chicken in KFC. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship.
"Colonel Sanders"
1890 On September 9th, Harland Sanders was born on a farm near Henriville, Indiana, USA. My family is not very rich, but I can get by. However, at the age of 6, his father died, leaving his mother and three children to live hard.
To make a living, my mother has to do a lot of work outside. She had to peel potatoes in the food factory during the day and continue sewing clothes for others at night. Naturally, she has no time to take care of her young children. Sandoz is the boss. He shoulders the heavy responsibility of taking care of his siblings and sharing his worries for his mother. When mom is not at home during the day, Dr. Xiaoshan has to cook by himself. A year later, he learned to cook 20 dishes and became a famous cooking expert.
/kloc-When she was 0/2 years old, her mother remarried, but the relationship between Sanders and her stepfather was not very good. Until the sixth grade, he didn't want to study any more. The air at home was too stuffy, so Sandoz decided to go to work and change the environment again. He came to work on a farm in Greenwood. Although he worked hard, he was able to maintain his personal food and clothing.
Since then, he has changed countless jobs and tried everything, such as being a painter, a fireman, selling insurance and being a soldier for a while. Later, he got a correspondence law degree, which enabled him to be a sheriff in Little Rock, Kansas for a while.
At the age of 40, Sandoz came to Kentucky and opened a Corbin gas station. Because there are many customers coming and going to refuel, Sandoz had an idea when he saw the hungry faces of these long-distance travelers. Why don't I make some convenient food to meet these people's requirements? Besides, he is a good cook, and his wife and children often praise him. As soon as he thought about it, he cooked some daily meals in the small kitchen of the gas station to attract customers.
During this period, Sandoz introduced its own special food, which was the prototype of KFC fried chicken that became famous in the world. Because of its delicious and unique taste, fried chicken was quickly warmly welcomed and praised by the guests. Some people don't even come to refuel, but to eat fried chicken at Kebin gas station.
At the beginning, Sandoz wanted to expand the business of his gas station, and now the reputation of fried chicken has surpassed that of gas stations. With more and more customers, the gas station can't hold on any longer. Sandoz opened a Sandoz restaurant across the street, specializing in his specialty-fried chicken.
In order to ensure the quality, Sandoz put on an apron and started cooking, and invested in the expansion of a large restaurant that can accommodate 142 people. In this way, he created a primary fried chicken market. In the next few years, he managed and studied the special ingredients of fried chicken (including 1 1 herbs and spices), which made the fried chicken skin form a thin, almost unheated shell and the chicken was moist and delicious. This ingredient formula is still used today, but the number of seasonings has increased to 40. And this is KFC's most important secret weapon, just like Coca-Cola's formula.
By 1935, Sandoz's fried chicken has become a household name. In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people have always called him "Dear Colonel Sanders" until now.
After World War II, he was penniless.
Although business is good, Sandoz is not satisfied with this achievement. He went one step further and built a motel next to the restaurant. In this way, before the famous Howard Johnson Motel was built, Sandoz became the first enterprise consortium integrating accommodation and refueling.
However, with the increase of customers, Sandoz felt his lack of management experience, so he went to Cornell University in new york to study hotel management courses, which enabled him to solve the hotel management problems he faced in the future, but the problems still existed. With the increasing popularity of Sandoz restaurant and the increasing number of customers, it is not easy to serve fried chicken quickly for so many customers. He is always scrambling to fry chickens for customers while listening to the complaints of anxious customers.
Sandoz is worried about this. what should he do ？ At this time, an accidental pressure cooker exhibition gave him an inspiration. The pressure cooker can greatly shorten the cooking time without burning the food, which is the best for his fried chicken.
1939, Sandoz bought a pressure cooker. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken. The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker. And as he imagined, it only took 15 minutes to fry a chicken. Fried chicken with short time and good taste suddenly became a hot topic of discussion at that time, and many diners flocked to it. Even during the Great Depression of 1930s, Sandoz's business was still thriving.
However, the outbreak of World War II gave him a small blow. During the war, gasoline was rationed and his gas station closed. Since then, Sandoz has devoted himself to running his own restaurant. However, changes in the outside world once again threatened his stable life. The plan to build an interstate highway across Kentucky was finally finalized and announced to the public. The road next to Sandoz's restaurant was passed by the newly built expressway, which was a great blow to Sandoz and disrupted all his plans. His ambition and enthusiasm suddenly fell to freezing point. He had to sell his assets to pay off his debts, and his income was only half of the total assets before the expressway was opened to traffic. In order to pay off his debts, even his bank savings were used up. Overnight, Harlan Saunders, a respected colonel in the past, changed from a respected rich man to a penniless poor man.
At this time, Sandoz is 66 years old, and all he can rely on is his monthly relief of $65,438 +005. But Sanders didn't want to end his life, and this kind of relief money could not sustain his life at all. He is still on his own.
1009 failed.
Sandoz thought hard about how to get out of trouble. The most valuable thing he owns is fried chicken, which is a huge intangible asset. Suddenly, he remembered that he once sold fried chicken to a restaurant owner in Utah. The boss did a good job, so several restaurant owners also bought Saunders' fried chicken as seasoning. They pay Saunders 5 cents for every/kloc-0 chicken they sell. Sandoz, who is in trouble, thinks that maybe others will do it, and maybe this is a new starting point for his career.
In this way, Colonel Sanders started his second venture. He drove his old Ford with a pressure cooker and a 50-pound cooking bucket.
Dressed in a white suit and BlackBowKnot, a white-haired colonel dressed as a southern gentleman stopped at the gate of every restaurant from Kentucky to Ohio, peddling the secret recipe of fried chicken and asking the boss and clerk to perform fried chicken. If they like fried chicken, sell them a franchise, provide ingredients and teach them how to fry it.
At first, no one believed him, and the restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Saunders' propaganda work is very difficult. Two years, rejected 1009 times. Finally, when he walked into a restaurant for the first time 10 10, he got a "ok" answer. With one person, there will be a second person. At the insistence of Sandoz, his idea was finally accepted by more and more people.
1952, the first authorized KFC restaurant in Salt Lake City was established, which was the beginning of global catering. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada.
1955 colonel Sanders KFC co., ltd was formally established. At the same time, he accepted a talk show invitation from a Colorado TV station. Busy with work all day, he had to find the only clean suit-white palm suit, wearing black-rimmed eyes for many years and appearing in public. The image of the experienced southern colonel cooking fried chicken soon attracted many journalists and TV hosts. 70-year-old Saunders is surrounded by people clamoring for cooperation with him, and restaurant representatives who want to buy concessions are still flocking. To this end, he founded a school to let these restaurant owners come to KFC to learn how to run a franchise fried chicken shop.
1964, an investment group composed of john brown, a young lawyer who was only 29 years old, and Jack Mercer, a capitalist who was 60 years old, was deeply moved by Sandoz's career. They want to buy this enterprise for $2 million. It was a lot of money at that time. Although they are very reluctant, considering that they are 74 years old, Sandoz agreed to hand over the next career to the next generation.
The image of KFC forever
In everyone's eyes, Saunders, who has retired, should always have a good rest, but this tireless old man has started another job. Since he appeared on TV, his clothes have become a unique registered trademark of KFC. When people see him, they will naturally think of Colonel Sanders' legendary experience and the way he always smiles. Because of this, Sandoz often joked: "My smile is the best trademark." Although he sold all his exclusive rights, considering his great reputation, these new owners paid Sanders a lifetime salary and asked him to continue to be the spokesman of KFC fried chicken and publicize it widely.
With the addition of enterprising new managers, KFC fried chicken has developed at an amazing speed under the rapid development of American fast food industry. In the following five years, sales increased by 96% every year, reaching $200 million in 1976. In the same year, nearly 1000 branches were opened, most of which were franchised.
197 1 year, with the consent of the colonel, Brown and Mersel sold this promising enterprise to Huberling Company. At this time, KFC's annual turnover has exceeded $200 million. Although KFC's business has changed several times since then, the joining mode has not changed. Although there are more and more ingredients in fried chicken, it will always be formed on the basis of the most classic 1 1 raw materials. Of course, its image will always be that Colonel Sanders with white suit, white hair and black-rimmed glasses.
Sandoz's life is a typical American legend. He did all kinds of jobs, but it was not until he was 40 that he found the starting point of his career in the catering industry. After setbacks, he made a comeback at the age of 66 and made great achievements again. With his "franchise", KFC today will be the largest fried chicken chain group in the world.
Sandoz, on the other hand, devoted his whole life to KFC. Shortly before his death at the age of 90, he traveled 250,000 miles every year, selling KFC fried chicken everywhere. His age and wealth have not affected his enthusiasm for work, and he still manages his career tirelessly. When people asked him why he still worked so hard, Sanders replied, "People are more likely to rust because of laziness than those who are exhausted. If I rust because of laziness, I will go to hell. "
1980, Colonel Sanders died of leukemia at the age of 90. His body was placed in the state legislature for people to see. Although he has left, the fried chicken business he founded has brought eternal charm to Kentucky. People have to know the name of fried chicken KFC. He changed people's diet world with a chicken.
1980, Tang Jun was not admitted to the ideal university and major because of the one-point difference in Chinese in the college entrance examination. At this time, Tang Jun was somewhat lost and frustrated, and even gave up on himself; 1985, Tang Jun not only found his lifelong partner, but also admitted to a graduate student in a popular major, and obtained the opportunity to study in Japan by trying to "find a job"; From 65438 to 0990, Tang Jun went to the United States to study for a doctorate, and successively founded three small companies, American Double Eagle Company and Hollywood Entertainment Film Company. 1994, with the original intention of "stealing teachers", Tang Jun gave up his "leather bag company" and became the senior manager of Windows NT development department of Microsoft headquarters. 1997, Tang Jun, then the senior manager of Windows NT Development Department of Microsoft headquarters, came to Shanghai to set up Microsoft Greater China Technical Support Center. 200 1, due to its excellent work, the technical support center of Microsoft Greater China in Shanghai has been upgraded to an Asian support center and a global support center. Tang Jun is not only the president of Global Support Center, but also the president of Shanghai Weichuang Company, a Microsoft joint venture company. In 2002, Tang Jun became the president of Microsoft China; In 2004, Tang Jun resigned from Microsoft and became the honorary president of Microsoft China for life, becoming the president of Shanda Network Company, with more than 2.6 million stock options ... In March 2008, he was transferred to the position of director and consultant of Shanda Network Company. On April 3, 2008, Shanda Network announced that due to personal development needs, Tang Jun no longer served as the president of the company. Tang Jun will be transferred to the company's CEO consultant and continue to serve as a director of Shanda. Tan Zhaoqun, CTO of Shanda, succeeded Tang Jun as president. On April 15, 2008, Xinhuadu Group announced that Tang Jun had officially joined Xinhuadu Group, replacing Chen Fashu, the founder of the group, as the group president and CEO, and was fully responsible for the daily management, long-term strategy, group operation, foreign investment and capital operation of Xinhuadu Group. From June 5438 to February 2008, Xinhuadu acquired 5 1 .7% shares of Hong Kong and Macao Information at a price of1billion yuan, and its president, Tang Jun, also served as the chairman of Hong Kong and Macao Information. Tang Jun said that Hong Kong and Macao Information will strive to go public within three years. On September 9, 2009, Tang Jun announced that he had joined Jinhe Software in his own name and became the director and chief consultant of Jinhe Software Company. 20 10 65438+ 10 On October 20th, its Hong Kong and Macao Information acquired Beijing Shenglong Network and Shenzhen Chihiro Network, striving to go public within two years. 2065438+00654381On October 25th, Tang Jun, CEO of Hong Kong and Macao Information under Xinhuadu, announced that he had successfully acquired four IT companies, including Chihiro Network, Lianyou Network, Pushing Technology and Shenglong Team, with a total price of about US$ 25 million. This is the first time that Tang Jun has invested in the IT industry after helping Chen Fashu win Hong Kong and Macao Information. 2065438+10/On October 28th, Tang Jun, president of Xinhuadu Industrial Group Co., Ltd. announced that he would invest 32 million US dollars (about RMB 2180,000) in Shanghai Pentium Electrician Co., Ltd. ... After this shareholding, Xinhuadu invested 65,438+09.9%. "Xinhuadu has invested 32 million US dollars in Pentium, and Xinhuadu also has a diversified sector. The diversified model of Xinhuadu is quite special, referred to as the second child model ... a very creative model, "Tang Jun wrote in his Weibo. On April 2010/5, Xinhuadu Business School hired Phelps, the world's top economist and winner of the 2006 Nobel Prize in Economics, as its dean! This is a historic initiative in the field of education in China! On May 4th, 20 10,65438, "2010 New Fortune 500 Rich List", Xinhuadu Group ranked 10th with assets of 27 billion yuan. 20 10 10, 20 1 0 February 2 1, 48-year-old Tang Jun said in an interview with the reporter of the Straits Metropolis Daily that he would invest1100 million yuan to film "Go Your Own Way", and it is estimated that 20 10. "During the Spring Festival, I went to Chen Fashu's hometown Anxi Xianghua to take photos. Now the script is basically formed, and we are looking for directors and actors. It is expected to start at 20 10 and 10, hoping to rush into next year's Lunar New Year file. " Tang Jun said.
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