Book excerpt:
The Colorful Life of the Key Girl
Wear colorful clothes for the key
After resigning, I walked in confusion in Ambilight On the colorful street, I knew that I had to go through hardships to find a new job. This time coincided with the opening of the "International Hardware Fair" in Shanghai. When I walked to Yan'an East Road, I walked into the exhibition venue with a curious attitude. During this period, my eyes were deeply attracted by the personalized keys displayed by an Italian manufacturer: the rows of keys in the glass display cabinet were all colored, and the dull ordinary keys became colorful when covered with bright and colorful "color clothes". Very endearing. The manufacturer's translator introduced in detail that in addition to the functions of ordinary keys, this kind of colored keys look more fashionable because of the colors and patterns; some also have a luminous function, shining with crystal light in the dark night. It's very convenient to get up. She said that these colorful keys were successfully developed by the Italian company SILCA. Once launched, they quickly became popular in Europe, the United States, Hong Kong and Taiwan. It is made of key blanks made of high-quality and high-strength alloys, and uses high-tech laser color plating technology to print various color patterns on the surface of the key blanks. Colored keys have the characteristics of light weight, wear resistance, not easy to break, non-fading, stylish and easy to distinguish.
At this time, I couldn't help but think that keys play an indispensable role in our lives. In today's era that emphasizes being different, if ordinary keys can also highlight their personality and change their "coat" at any time like a mobile phone case, they will definitely be highly sought after by young people. Thinking of this, I couldn't help but feel excited: If I could "dress" tens of millions of keys in the hands of more than 10 million people in Shanghai, even if I earned 10 yuan per key, that would be an astonishing set of "astronomical figures." Ah!
Create the "Color Key E Family" and set off a fashion storm
The next day, I got up early in the morning and went straight to the hardware fair. After consultation, I learned that Shanghai Xuhui A department store in the district became the general agent of this company's colored keys. So, I quickly paid a visit. Unexpectedly, the negotiation between the two parties went surprisingly smoothly. Because they were eager to expand the Shanghai market for a new product like colored keys, the department store group agreed not to charge any deposit for cooperation and provided me with a week-long free technical training. Then, I used my 10,000 yuan savings to buy a color key copying machine and a computer for making key patterns from a department store group, and purchased 800 sets of color keys at a wholesale price of 1.5 yuan a set. Key blank.
On March 5, 2003, after repeated inspections, I purchased a small store of more than 30 square meters in a prosperous area of ??Minhang District. Although the store is small, its location is ideal. Not only is it close to several universities, but it is also surrounded by white-collar apartments.
The layout of the store cost me a lot of thought: the beige walls are covered with colorful keys, such as metallic yellow, deep silver, melancholy blue, pure white, dusty red, and luminous purple. ...Any color you can imagine is the "coat" of these keys; cartoon images such as snoopy, Crayon Shin-chan, Mean Dog, China Doll, Snow White, McDull, as well as couple kisses, colorful, constellations, Glow-in-the-dark signatures and other super cute patterns,