A third party is a merchant who has settled in JD.COM to sell goods in JD.COM, and the goods are handled by a third party after sale, similar to Tmall Mall.
For example; Compare JD.COM to a super shopping plaza. Most areas are selling their own goods. JD.COM is self-employed, and small areas are divided into large and small stalls. They are responsible for managing fake complaints from these pawn shops. But things are not sold by JD.COM, but by the vendor. JD.COM only charges rent. This is a third party.
Self-operated goods should be the first choice for shopping in JD.COM, because self-operated goods are more secure than third parties in terms of quality distribution and after-sales.
Question 2: What does Taobao's own store mean? Taobao's self-operated store is a self-operated store, which can be operated in the name of an individual or a company.
Generally, a self-operated store refers to a store operated by itself. There are also direct stores and franchise stores.
Direct store: refers to the stores invested and operated by brand companies themselves.
Franchise store: refers to a brand store which is opened by a franchisee out of his own pocket, and now represents the sales right of the brand in a certain area.
Question 3: What do you mean by running your own store? Self-operated stores are retail stores directly operated by enterprises. Some powerful big brands often like to take a direct approach, directly invest and operate counters in large shopping malls, or open specialty stores in prime locations for retail.
Has the following advantages:
1, as an image display, especially the image display of the flagship store is very convincing and referential, which can effectively show the strength of the company and provide image norms.
2. Aside from intermediate links, enterprises can directly face consumers and earn higher operating profits.
3. Facing the market directly helps enterprises to obtain the most effective market information and understand the characteristics of consumer demand.
4. Because it has direct control, it is convenient for operation and management, and can perfectly embody and implement the company's marketing concept.
5. Self-operated stores can effectively handle the inventory and specialty products of enterprises.
Question 4: What does it mean that online stores operate independently? You should ask "website self-management". At present, some domestic e-commerce companies (such as J East Y Mason, etc. ) have launched this shopping model; The so-called "website self-management" means that some websites sell goods on their own platforms in the way that (non-third-party sellers) directly operate their own websites. This is essentially different from the business model that a certain treasure and Tian M only provide a platform for third-party sellers, and then collect the store rent from the sellers.
Question 5: What is a self-operated store? It should be a direct chain store, that is, a person or a company has opened stores of the same nature in many different places at their own expense, such as the same name and similar products, such as Dicos, KFC and Pizza Hut, which are familiar to everyone. . . .
Question 6: What's the difference between a franchise store and a direct store? Flagship store, where merchants enter the store opened by Tmall with their own brand (trademark R or TM) or exclusive authorization of the obligee.
(a) flagship store, can have the following situations:
1, operating a flagship store of its own brand goods;
2. Operating multiple self-owned brand goods, and each brand belongs to the same actual controller; Sichuan 3. Flagship store opened by the owner of the store brand (service trademark);
Among them, 2 and 3 flagship stores are only invited by Tmall.
(2) The owner of the store must be the owner of the brand (trademark) or the enterprise that holds the exclusive authorization document issued by the owner to open the Tmall flagship store.
A specialty store is a store opened by a merchant in Tmall with another brand's authorization document (trademark is R or TM status).
(1) The store has the following conditions:
1, operating a specialty store authorized to sell branded goods;
2, operating a number of authorized sales brands of goods and each brand belongs to the same actual controller shop;
Among them, the type of specialty store mentioned in point 2 only invites Tmall.
(2) The authorization document issued by the brand (trademark) owner is not limited by region except for individual categories, and the validity period of authorization shall not be earlier than 20 14 12 3 1 day.
Franchise stores operate two or more other people's or own brand (trademark R or TM status) goods under the same category of Tmall. You can only apply for one franchise store under one investment category.
Question 7: What's the difference between "self-operated stores" and "franchised stores"? Direct selling, as the name implies, is directly operated by the manufacturer. Some powerful brands often like to use direct sales to directly invest in large shopping malls to operate counters, or to open specialty stores in prime locations for retail. Some top international brands, such as Armani and Dzheniya, generally adopt direct marketing for brand maintenance. In addition, many manufacturers will open their own flagship stores in some important market areas for image promotion, so as to establish brand image norms and provide reference model stores for dealers. For example, Youngor has more than 200 self-operated flagship stores in the national market, and several major brands under Benny Road have large flagship stores in Beijing Road, Guangzhou. Flagship stores are generally decorated with style, complete products and standardized services, which can better reflect the company's strength and overall image, and its advertising effect is even higher than the economic effect. In management, manufacturers generally adopt the mode of branches and offices to directly manage direct stores, and in order to ensure the smooth logistics distribution, warehouses are generally set up in each branch and office for direct supply. This method involves a lot of manpower, material resources and financial resources, so usually only powerful enterprises dare to do so.
Franchising is a way to manage the market with relevant partners. There are two main ways for general enterprises to recruit and join chain stores. One is that manufacturers directly find franchisees, such as Benirall, Jeanswest and other casual clothing brands. The other is to develop junior franchisees through agents and middlemen. The former mode belongs to flat mode, which effectively reduces intermediate links, but it has a wide range of radiation and is more difficult in management, logistics and distribution. Small and medium-sized brands often choose to rely on middlemen to develop franchisee cooperation in order to enter the market quickly because of their early financial strength. Usually franchisees have to pay a certain joining fee or deposit, and enterprises will also provide some image props, design, decoration support and concept guidance. Ensure the unity of chain store image and management.
Direct chain stores have at least the following advantages:
1 As an image display, especially the image display of the flagship store, it is very convincing and referential, which can effectively show the strength of the company and provide image norms.
Aside from intermediate links, enterprises can directly face consumers and earn higher operating profits.
Facing the market directly helps enterprises to obtain the most effective market information and understand the characteristics of consumers' needs.
Because it has direct control, it is convenient for operation and management, and can perfectly embody and implement the company's marketing concept.
Self-operated stores can effectively handle the inventory and specialty of enterprises.
The advantages of joining a chain store are:
1 can speed up the entry time, speed up the withdrawal of funds, and expand effective outlets with the help of existing channels of middlemen.
2 Save capital investment and reduce investment risks, and enterprises can focus on product production and brand promotion.
3. It can effectively develop market blind spots, especially the effective penetration development of secondary and tertiary markets.
4. Inventory can be transferred to middlemen to reduce market risk.
Question 8: What do you mean by1store's self-operated products? 10 is a product purchased and sold by 1 store, with no brand and logo on the page.
I hope my answer is helpful to you.
Question 9: The difference between the flagship store and the direct store in 9:JD.COM Mall. Flagship stores are stores where brand manufacturers are stationed, and direct stores are stores opened by chain stores directly operated by the head office.
Both types are more credible, and the items sold are generally more credible, so buyers can buy with confidence.
Question10: What does the self-operated logo on JD.com mean? JD。 COM products are divided into two parts, one is self-operated products, and the other is franchise products. The so-called self-management means that JD.COM sells his own products and JD.COM is responsible for all after-sales activities.