first, the company is your business identity, and there are commonly self-employed and limited liability companies.
the self-employed is a company with unlimited liability, and the individual bears unlimited liability (for example, if a drink you developed kills people, even if your house and car are pawned, you will have to pay for it). Once the company goes bankrupt, it also means that the individual goes bankrupt (nothing), so the self-employed is suitable for some industries with little risk. In foreign countries, it is generally consulting and consulting, and it is basically OK to buy a commercial insurance.
a limited liability company is another kind, which is recognized as a "person" by law, so it is called a legal person. On the legal level, it is the same as a natural person, and the owner of the company is called a legal representative. Therefore, if there is an accident or mismanagement, as long as the company loses assets, it can be declared bankrupt. As a legal representative, you don't have to pay off your private property. The limited liability company greatly reduced the risk of businessmen doing business, so it greatly promoted business progress after its appearance.
The passing of company name does not necessarily mean the passing of trademark registration. These are two review systems. The company name is not a well-known trademark. Different regions or industries can use the same name, such as Hebei Guozhi Intellectual Property Company, Hebei Guozhi Trading Co., Ltd. and Beijing Intellectual Property Company. However, there is only one trademark in China. If it is registered in all countries, there will be only one in the world.
2. Only the registered company can register a trademark, because the following information is required for trademark registration:
1. To apply in the name of an individual, you need to provide: the applicant's ID card and a copy of the business license of individual industrial and commercial households;
2. To apply in the name of the company, you need to provide a copy of the company's business license.
therefore, you must have a company business license or a business license of individual industrial and commercial households to register a trademark.
third, the difference between brand and trademark: brand belongs to the content of marketing.
Simply put, it is to make consumers agree or trust. For example, when I heard about Apple's mobile phone, I knew it was high-end, and when I heard about Nokia's mobile phone, I knew it was strong. In fact, there is not necessarily a quality difference in a dress, but the price can be a hundred times worse if you hang Armani brand or Jeanswest brand. This is the power of the brand. To put it simply, the company is the code name of your foreign business, and it is also a layer of mechanism to protect you. A trademark is an asset owned by a company. How well you can make it depends on your operation of this brand.
a company can register multiple trademarks, and whether a trademark can become a brand depends on its operation. Market positioning should be considered in brand operation. For example, if Boston is a high-end brand, it will definitely produce Kangboer mid-range down jacket. For example, there may be thousands of trademarks of Haier, but the brand we often know is Haier.
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