The difference between TM and R

Difference 1: Different use time: before the trademark we use becomes a registered trademark, it can be marked with "TM". When a trademark becomes a registered trademark, it can be marked with "R" or the "note" registration mark in the upper right corner or lower right corner, or it can be directly marked as a "registered trademark". TM was used earlier than R.

Difference 2: Different values: TM is a general trademark use without trademark protection; while the registered trademark R is content rich in product knowledge and brand intrinsic value that has been accumulated over a long period of use. , has deep influence and dissemination power. After obtaining the registered trademark certificate, the trademark user enjoys exclusive rights, and the enterprise can establish its brand and promote the enterprise through the trademark. The value of the R trademark is greater than that of the TM trademark.

Difference 3: Different legal meanings: Both of these represent commercial logos of text or graphic logos, used in commercial activities. The difference is that the TM trademark does not have legal protection and enjoys the prior right to use when applying for trademark registration; the R trademark has the legal significance of trademark protection, and trademark users have exclusive rights.

If you don’t know much about the trademark process, it is recommended to choose a trademark agency such as Alibaba Cloud to help with the process, because agencies have advantages in terms of cost and professionalism.

Application procedures:

1. First search for the trademark. If there is no identical or similar one before, you can prepare application documents and submit the application;

2. About one month after the application is submitted, the Trademark Office will issue you an application acceptance notice in about 20 working days (this period is called the formal review stage).

3. After the formal review is completed, it will enter the substantive review stage, which will take about one year.

4. If the substantive examination is passed, the announcement process will be entered (this period is 3 months, also called the objection period);

5. After the announcement period expires, no one raises objections . You can get the registration certificate. The time it takes for the above to be successfully registered is generally about 12-18 months.