By searching in Bajie Intellectual Property Trademark Encyclopedia, we can know that the categories of flour trademarks involve the 30th category -3008- rice, flour (including whole grains)-buckwheat flour 3008, flour 300063 and coarse flour 300124; Category 40 -4008- Food and beverage processing services-Flour processing 400044. Although there are two categories, as a staple food, it is obvious that category 30 is still the main category.
Trademark transfer is different because of the different nature of each trademark, so the price is different, and even think that even two similar trademarks may have a big gap in their prices. So what factors determine these gaps?
In fact, there are many factors that affect the price of trademarks, one of which is the category of trademark selection. When registering a trademark, an enterprise will choose some categories with the same business scope, but the difficulty of registration is different for different categories, because some are popular categories, and it takes a lot of effort to register. So this also caused the transfer price to be different.
Because the choice of category determines how much it costs to register, two trademarks may have different categories, so there will be many differences in prices. Then the next influencing factor is the future development of trademarks. When looking back on the past, looking forward to the future also needs to be carried out at the same time, and looking forward can make people look farther.
Therefore, trademarks will play a lot of roles in future use, and it can even be expected that most people will remember and leave a deep impression after use. This is the so-called trademark appreciation value. Enterprises with appreciation space can bring more benefits to enterprises in the later development, which requires enterprises to master the use of trademarks, so it is also one of the factors affecting prices.
Generally speaking, the value of a trademark will also affect the price. Value means that in the later stage of publicity, assuming an influential trademark, and publicity has been put in place, many consumers are in favor of this trademark. Compared with the two, the price of the latter will naturally be higher. After all, there is no need to spend too much time on publicity when using it later.
There are many factors that affect the price of a trademark, and even some small things that cause its price change are matters that enterprises need to pay attention to when transferring.