Nivea is a German brand founded in 1911. It is a skin care brand owned by the German company Beiersdorf. Nivea's English name is NIVEA, inspired by the Latin niveus, -a, -um (meaning snow white). The Nivea brand mainly operates facial cleanser, shampoo, sunscreen oil, shaving cream, facial care and other products. In Europe, Nivea has become synonymous with skin care.

Nivea is a multinational company dedicated to the development and sales of skin care products. It was founded in Hamburg, Germany, in December 1911 by pharmacist Dr. Oscar Troplowitz, chemist Isaac Lifschütz, and dermatology professor Paul Gerson Unna.

Nivea officially entered the Chinese market in 1994. Nivea relies on the good brands it has accumulated in China since the 1920s, and adheres to the scientific and rigorous corporate spirit of Beiersdorf Co., Ltd. in Germany. In just 8 years, Nivea has become a brand that consumers are happy to get close to and accompany. Skin care brand.

Nivea’s main representative products include Nivea facial cleanser, Nivea slimming gel, Nivea toner, Nivea sunscreen, Nivea shower gel, Nivea lip balm, Nivea hand cream, Nivea moisturizer, Nivea Men's Vitality Skin Lotion, etc.