The design of Chow Tai Fook Heritage LOGO is inspired by the bronze inscription of the word "Cheng". It uses simple lines to outline two overlapping hands, which represents the meaning of protection, transmission and inheritance, that is, "passing on" traditional culture. The essence of "inheriting" the exquisite traditional craftsmanship. Chow Tai Fook inherits the SLOGAN of "passing on art and inheriting beauty", adhering to the concept of "inheriting traditional Chinese crafts, promoting Chinese culture, and highlighting oriental aesthetics", passing it on from hand to hand, conveying the charm of ancient art and modernity, and inheriting the beauty of China.