Zhonghui Design (professional packaging design company): In daily life, consumers have their own packaging design when buying goods. This kind of packaging design is not only to make the goods difficult to deteriorate, hygienic and convenient to take, but also to make the goods look more beautiful. Whether a product can sell well has a lot to do with its packaging. Packaging design includes many aspects:

1. Don't be the same color as the contents.

In the color selection of packaging design, there is a standard that it cannot be too close to the color of the packaged goods. This is because similar colors will cause color overlap, give consumers a very complicated illusion visually, and also make consumers lose interest in the product itself.

2. Reference trademark logo color

In order to enhance the brand image of enterprises, many enterprises will determine the logo color of an enterprise, which can make consumers associate with the brand of enterprises after seeing the logo color of enterprises. In order to highlight the brand image of commodity packaging, the color selection of packaging can adopt enterprise logo color.

3. The needs of different consumers

Consumers in different regions have different consumption habits and preferences. In terms of color preference, we in China prefer China Red. Some ethnic groups and people prefer bright red or green, which can remind them of the beauty of their hometown and their love for life; Residents of ordinary cities tend to prefer light and fresh colors.