1. For Amazon, why is it necessary to apply for a brand?

Judging from Amazon’s rules, there are only two types of sellers on Amazon, one is branded and the other is unbranded. Unbranded sellers may have good sales performance, but this ratio is definitely not as high as that of branded sellers. This is Amazon's rule-based guide to encourage the development of brand owners. Because it believes in delivering a better customer experience on brand.

2. Why do you need to apply for brand and brand registration?

The brand mentioned here refers to the trademark, brand: Brand, Amazon Brand Registration is Amazon Brand Registry, the literal translation is "Amazon Brand Registration".

If you have a brand and have registered it, you will have the following advantages:

1. Consumers are more willing to trust branded products, so sales of the same product will definitely be better if it has a brand. Over time, with the support of product quality, after-sales service, etc., you have truly transformed from a "trademark" in the legal sense into a "brand" in the minds of consumers.

2. After you create your own listing, the cultivation of this listing is completely under your control. You don’t have to worry about continuous follow-up sales - I will complain to whoever follows the sale (it’s so annoying to be followed up on) , people who have experienced it will naturally understand - when sales are robbed, you lower the price, and the profit is compressed); there is no need to worry about the BUY BOX being snatched away by others; there is also no need to worry about the BUY BOX being snatched away, and others may gain editing rights. Changing the listing, such as adding sub-links, pictures, adding other combinations, etc. - The consequences of building a good self-listing are the same as having your child taken away.

3. UPC is no longer needed, the product has a unique GCID code. This can save you a fortune in purchasing genuine UPC.