One of the reasons why Amazon has more buyers and fewer sellers is the high threshold, strict platform system, many rules and severe punishment. It is easy to be closed down if you are not careful. Especially with the arrival of the peak season, various shop problems emerge one after another, and it is easy to trigger shop audit if you don't pay attention. Therefore, it is necessary to know what daily operations will lead to the closure of stores and the suspension of accounts. Summarize the following common Amazon store closure problems and solutions. < How should I complain after the Amazon store is blocked? >

first,? Reasons for product quality problems

Amazon is a platform that pays great attention to the buyer's experience. Even if there are some non-artificial and unpredictable factors in the sales process, the seller will receive A-Z and bad reviews. If the seller does not comply with the platform regulations, it is easy to receive complaints from buyers. As long as there are 2~3 complaints every month, the store may be blocked. In addition, after-sales service attitude and results are also the criteria for Amazon's assessment.

second, the problem of product infringement

the scope of infringement is relatively wide, which may be the infringement of your product appearance, your trademark, or your infringement of other people's intellectual property rights, or even your keyword infringement. If the seller's shop is complained of infringement, and it is confirmed after verification, then the lightest thing for this shop is to remove the goods, and the most important thing is to seal up the shop.

third,? Product description problems caused the store to be closed

The seller exaggerated the utility of his products, but the customer found that it was not the case at all after using it, so the customer complained about bad reviews and was finally confirmed to close the store. For example, when a buyer places an order on Amazon platform, the products received are different from the products they ordered. When there is a big difference, the buyer is likely to initiate a complaint. If the number of times is more, the seller will be warned by Amazon or the store will be blocked.

fourth,? Store association problem

One of Amazon's simplest rules is to prohibit sellers from having two accounts in the same place. The same identity is not allowed to have more than one store within the same site. If it is detected by Amazon, all stores will be blocked. It should be noted that multiple stores must be registered and logged in separately by using the cloud server.

v.? Selling prohibited items

It is suggested that sellers and friends should be familiar with the products prohibited from selling on Amazon platform before opening the store, and make sure that each of our products can be sold on the shelves. For example, Amazon clearly stipulates that medical devices, baby toys, balance cars, etc. are not allowed to be put on the shelves. If you put them on the shelves, you will be permanently closed.

6.? Store closure caused by poor performance indicators of Amazon

Performance indicators are the code of conduct set for third-party sellers. Amazon uses performance indicators to distinguish between good and bad sellers. The main reasons for account closure are order defect rate, order cancellation rate and delayed shipment rate.

the order defect rate (ODR) is the main reference standard for Amazon to close sellers' stores. If the ODR exceeds 1%, it is considered too high. But if the store is closed, the ODR may be over 1.19%.

order cancellation rate and delayed shipment rate:

the order cancellation rate and delayed shipment rate lead to the closure of the store, indicating that the seller has problems in product inventory and distribution process. The order cancellation rate means that the seller cancels the order voluntarily, not the buyer cancels it. Delayed shipment rate refers to delayed delivery or forgetting to inform the buyer and provide the waybill number after delivery.

VII. Shops blocked due to selling fake goods

Any goods sold on Amazon platform must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods; If someone complains about selling fake goods on Amazon platform, the seller's account will be easily stopped by Amazon and the funds will be frozen.

Note: Don't change the store information before the peak season

The second half of every year is the most difficult month to register Amazon stores. Not only is self-registration almost impossible, but even registered stores can easily trigger audit. Many sellers change their store information casually, and then find that their stores can't log in. The information change causes Amazon system to automatically audit the seller's account. This information includes, but is not limited to, credit card information, collection account information, store brand information, etc. If there is any information that needs to be changed, it is recommended to postpone the operation until the end of the peak season.