Rejoice=Suitable for people with softer hair (price about 20-30 yuan)

Pantene=Suitable for people with more oily hair (price 25-40 yuan) Yuan)

Head & Shoulders=Suitable for people with relatively hard hair value (price 30-50 Yuan)

Shulei=Suitable for the general population (price 10-30 Yuan)

Qingyang = Suitable for people with relatively hard hair value, but not suitable for common use (price 30-50)

200ml specification

1. Rejoice

Procter & Gamble's famous Rejoice brand has been the number one brand in the shampoo market since it entered China in October 1989. Its popularity, consumer usage rate, distribution rate and other market indicators have been far ahead for many years. .

Rejoice not only brings beautiful hair and a better life to consumers, but also becomes a brand that is loved by consumers for its confident and elegant attitude towards life. In the third China Trademark Competition, Rejoice was unanimously selected as "the most popular foreign trademark among Chinese consumers" by 250,000 consumers and experts across the country. Since then, it has won many national awards and has become one of consumers' favorite brands.

In April 2006, Rejoice will undergo its largest upgrade since its launch. The Rejoice you are familiar with will appear in a more beautiful and fashionable new face.

The "first" brought by Rejoice

Continuous innovation is one of the reasons why Rejoice has become the most successful brand in the world of Procter & Gamble. Rejoice constantly develops newer and better products to meet the needs of consumers based on a full understanding of consumer needs. The following are all pioneered by Rejoice:

In the autumn of 1989, Rejoice became the first two-in-one shampoo and hair care brand in the Chinese market.

In December 1989, Rejoice took the lead in launching 5 ml lightweight small packages in the Chinese market.

In 1990, Rejoice launched the first anti-dandruff two-in-one shampoo in the Chinese market.

In December 1996, Rejoice launched a breakthrough two-in-one shampoo with a baking oil effect in the Chinese market.

In March 2000, Rejoice specially designed and launched Shouwu Black Hair Shampoo for Chinese consumers.

In April 2003, Rejoice launched Rejoice Ginseng Shampoo, which is rich in special ginseng nutritional and moisturizing essence.

In September 2003, Rejoice launched the One-Minute Baked Oil Essence.

Rejoice’s Beauty Pledge

Rejoice is willing to help every Chinese woman become more beautiful, more self-sufficient, both internal and external, calm and elegant, and have a more beautiful life and a more beautiful life. Beautiful tomorrow.

Every side is beautiful!

Rejoice Green Tea Long-lasting Refreshing (Oil Removing Type)

——Product efficacy: Long-lasting refreshing and oil-removing, green tea leaves fresh fragrance.

Rejoice Almond Long-lasting Smoothness (nourishing type) - long-lasting smoothness and moisture, making hair flexible and shiny.

Rejoice Orchid Long-lasting Cleansing (Hydraulic Type)

——Product Efficacy: Long-lasting hydration, fresh and fragrant orchid fragrance.

Rejoice Chinese herbal extract prevents hair loss

Baked oil to remove dandruff

Rejoice tea tree long-lasting smoothness (anti-dandruff type)

——Product efficacy: Long-lasting smoothness and moisturizing, solving the problem of dandruff

Rejoice fresh fruit anti-frizz

2. Qingyang

Pervasive and seamless coverage Against the background of realistic advertising, the author was not only infected by Xiao S's calm and calm self-confidence, but also was deeply touched by Qingyang's "new concept" of dandruff removal. Qingyang cleverly uses Black Valentine's Day to open up a new front for domestic product placement marketing. What is the most popular brand right now? I believe many people will answer Qingyang and the Black Valentine’s Day fashion he leads. When talking about the popularity of Qingyang's Black Valentine's Day, we have to mention the second season of the popular drama "The Invincible" produced by Hunan Satellite TV. Thanks to the clever use of product placement in the show and seamless offline operations, Qingyang set off a "black whirlwind" this winter.

Clear water brings out hibiscus, and personality seems to fly. On February 28, 2007, the Qingyang brand, which was praised by the outside world as Unilever's first anti-dandruff shampoo in 10 years, was officially launched nationwide. Unilever also described Qingyang men's shampoo in a high-profile manner. Yang’s future goal: sharpen his sword in ten years and aim to win the crown! On April 27, 2007, the new product launch conference of Qingyang Anti-Dandruff Shampoo was held in Beijing, and its advertising spokesperson Xiao S (Xu Xidi), a popular Taiwanese artist, was invited to speak out. In addition to sharing her own hair care and nourishing methods, His thoughts and experiences on hair care and dandruff removal, he also cleverly explained his understanding of the Qingyang brand - if you have style, you should show off, and if you don't have dandruff, you will be more Qingyang! Thus, the brand promotion work of Qingyang brand in the Chinese mainland market officially began. According to the official website of Qingyang, a subsidiary of Unilever: Qingyang is the research crystallization of the Qingyang Technology Center in France. The added value breakthrough of the product lies in the "Vita Mineral Group" anti-dandruff, and it has global patents and clinical test verification. It is also a " "Vita Mineral Group" has registered trademark intellectual property rights. In the past 10 years, Unilever's R&D center has conducted clinical trials for more than 3,000 consumers in China to learn more about Chinese consumers' scalp conditions and problems and provide Chinese consumers with more refined anti-dandruff product formulas. . According to information disclosed by Unilever, it has been working hard to research anti-dandruff products suitable for Chinese people. Before Qingyang entered China, it had already become the number one brand in the anti-dandruff market in South America, Europe and Southeast Asia, and its efficacy in anti-dandruff has been confirmed by hundreds of millions of consumers, said a senior executive of Unilever (China) Publicly stated: The vacancy of professional preventive and anti-dandruff products is the biggest problem facing the current anti-dandruff market. Unilever, relying on decades of professional anti-dandruff research experience, is confident about Qingyang’s future performance in the Chinese market. Full of confidence, Qingyang is even more confident in making its commitment to lead Chinese consumers out of the 20-year-old dandruff problem. The anti-dandruff market and the anti-dandruff complex have experienced more than ten years of market cultivation and development. Head & Shoulders' "No trace of dandruff, more outstanding hair" has long been deeply rooted in the hearts of the people. When people think of dandruff removal, the first thing that comes to mind is Head and Shoulders. In addition, Fengying's commitment to "removing dandruff without damaging hair" has given it a place in this market segment. According to professional market research data, 80% of the market share of the anti-dandruff market has always been occupied by Procter & Gamble's Head & Shoulders brand, while many local brands are eating away at the remaining 20% ??of the market stock. In comparison, the polarization is present. The phenomenon is very serious. The concept of anti-dandruff has always been an important appeal point in the shampoo market, and the market competition is already extremely fierce. On April 2, the Science Popularization Department of the Chinese Medical Association announced a recent online survey of 5,351 people. Regarding the daily problem of "anti-dandruff", 60% of people were dissatisfied with the anti-dandruff effect. It can be seen that the degree of consumer recognition of anti-dandruff brands is not ideal, and the market potential is still huge. Under this demand, the "high profile" and "confidence" of the Qingyang brand will undoubtedly have a fundamental impact on the competitive order and market structure of the anti-dandruff market. Although the Qingyang brand is the first new brand launched by Unilever in the ten years since it entered the Chinese market, it is not specifically targeted at the Chinese market. According to a senior executive of Unilever (China): Qingyang was born in 1973 and is sold in Europe, Southeast Asia and other markets, and has more than 100 million consumers around the world. Before Qingyang entered the Chinese mainland market, it had achieved great success in the Southeast Asian market. It is reported that Qingyang's sales in Southeast Asian countries such as Singapore, Indonesia, and Thailand have increased steadily since the day it was launched, and its market share was once It exceeds P&G Head & Shoulders by ten to twenty percentage points. At this stage, the total sales of the domestic shampoo market has reached nearly 20 billion, of which anti-dandruff products account for more than half. The huge market demand and business scale have fascinated Unilever, and then they have made an all-out effort to enter the market with the Qingyang brand. Anti-dandruff market, and put forward the strategic goal and future vision that in the next three years, Qingyang will become the leading brand in the Chinese shampoo anti-dandruff market. Suddenly a spring rain comes overnight, and thousands of pear trees bloom.

On March 25, 2007, as the Qingyang brand began to advertise across the country, Qingyang, with its clear water and flying personality, began to enter people's vision and life. Be confident and clear, and continue to write the dandruff-free complex. According to the "Survey Report on the Scalp Health Status of Chinese Residents" released by the China Health Care Association in 2007, from the mid-1980s when the problem of dandruff was first raised in the mid-1980s to now, in the past 20 years, Chinese people have suffered from Not only has the proportion of people troubled by dandruff not been controlled, it has actually increased considerably. In addition, spending hundreds of billions of yuan has not effectively controlled the dandruff problem. Correcting its causes - "focusing on washing but not nourishing, imbalance of scalp nutrition, mixed use of shampoo for men and women, and poor shampooing and hair care habits" directly lead to It has been difficult for Chinese people to get rid of dandruff after 20 years. From a medical professional perspective, the growth of dandruff is caused by the excessive reproduction of fungi on the scalp. The removal of dandruff should be based on killing the fungi. Many anti-dandruff shampoos are only based on "treating" - washing off the scalp. dandruff, ignoring the product mechanism of "preventing" and "treating" and treating the symptoms first. Therefore, since the first anti-dandruff product appeared in China in 1988, the problem of dandruff among Chinese people has not only not been reduced, but has continued to worsen. Dandruff The crowd increased from 70 to 83. Looking at the domestic daily chemical market, the consumer education and market cultivation of the anti-dandruff market has gone through a long process. Today’s anti-dandruff market is undoubtedly a relatively mature market field, and there is no need for deliberate guidance and process. More educational consumption work. In view of the blind spots of the target market and combined with market characteristics, Unilever's Qingyang Global Technology Center carefully developed and passed effective tests on the target population, and launched a series of products (34 items) covering the fields of shampoo and hair care. And for the first time, it launched a washing and care series targeting men's needs, including multi-effect moisturizing and nourishing, strong and healthy hair, deep nourishing and dynamic sports anti-dandruff shampoo, conditioner, hair mask and other products. In order to promote Qingyang as "the most trustworthy scalp care professional brand for consumers", first of all, in terms of product competitive technology, Unilever has established Qingyang Global Technology Center; secondly, in terms of effective added value of products, Unilever Then it implanted the core technology of "Vita Mineral Group" into it; Furthermore, in terms of market guidance and educational consumption, Unilever vividly conveyed the concept of scientific hair washing and the distinction between men and women; finally, in terms of market cultivation and brand In terms of promotion, Unilever not only pays equal attention to online and offline advertising, but also launched an event marketing campaign - "Ten Millions of People Fight Dandruff Challenge and Win a Fashion Trip to Paris". The advent of the confident and clear brand marks that it will jointly build the shampoo front of the Unilever Kingdom together with "Lux" and "Sunsilk". For a long time, in the shampoo war between P&G and Unilever, P&G was in an absolute position in direct competition with Unilever in terms of brand influence, market size and market share. Advantages. Especially in the anti-dandruff shampoo market, Unilever has never had a dominant brand that can compete with P&G's Head and Shoulders. As the first new brand launched by Unilever in ten years, Qingyang aims to make up for and improve its shortcomings and shortcomings in the competition in the anti-dandruff market. However, with the new launch of the Qingyang brand under Unilever, the domestic shampoo market, which was sluggish and calm, began to be filled with a strong smell of gunpowder. As the brand holder of Qingyang, Unilever is not only one of the world's largest consumer goods manufacturers, its business involves home furnishing, personal care, food, ice cream and other fields, but it is also a leader in brand promotion in the world. One of the companies with the largest budget in advertising and advertising investment, it invests nearly 50 billion yuan every year to promote hundreds of brands including Lux, Pond's, Sunsilk, Dove, Omo, Geno, Zhonghua, Lipton, Knorr and Heluoxue. . According to industry insiders, Unilever plans to prepare a marketing expense budget of no less than 300 million yuan for the marketing of the Qingyang brand to ensure the orderly advancement of advertising investment, business sales and branding.

In order to effectively promote the launch of Qingyang's products, Unilever (China) Company has made great efforts in media promotion. During the nationwide launch of Qingyang, in addition to following the heavy investment in traditional TV media such as CCTV and local satellite TV, Qingyang spared no effort in the resource development and system integration of emerging media. When ordinary consumers shuttle back and forth across the country, Qingyang's outdoor advertising, exposed to the majestic in-transit media, and entering major domestic portals, Qingyang's confident and anti-dandruff information is carrying out all-round benefit indoctrination, consumer education, and brand guidance.

Men's Series

Universal Series

Silk Series

3. Shulei

Surei, Germany A mid-to-high-end brand specialized in R&D, production and sales of personal care products under Beiersdorf's subsidiary in China, Sibao Daily Chemicals. Since its establishment in 1996, it has developed into dozens of products in five categories including shampoo, conditioner, hair mask, shower gel, and soap. Its sales cover the whole of China, with an annual turnover of more than one billion yuan. It is deeply loved by One of the leading domestic brands in the field of detergents loved by consumers. Shulei insists on shaping the health and beauty of Chinese women as its own responsibility, advocating a "healthy and most beautiful" lifestyle and view of beauty. At the same time, Shulei uses continuously innovative scientific research technology as a guarantee of excellent quality, and continuously develops and launches products based on the increasingly segmented personal care needs of consumers. New products to meet the needs of women for hair and skin care. Shulei products are all manufactured in modern production bases that have passed ISO9001:2000 quality management system certification. With excellent product quality, they have won the favor of consumers and the market. They have successively won the "China Consumer Protection Foundation Recommended Product" and "China Famous Brand Products" ("Chinese Famous Brand") and many other honorary titles. The Shulei brand was also recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce in 2004.

Night Repair

Oxygen Scalp Care

New Double Care

Classic Care

Healthy Anti-Dandruff

Healthy and nourishing

4. Head and Shoulders

Procter & Gamble, founded in 1837, is one of the world's largest daily consumer goods companies. In fiscal year 2003-2004, the company's full-year sales were US$51.4 billion. Ranked 86th among the world's 500 largest industrial/service companies recently selected by Fortune magazine. Procter & Gamble has nearly 100,000 employees worldwide and has factories and branches in more than 80 countries around the world. The products of more than 300 brands it operates are sold in more than 160 countries and regions, including fabric and home care, hair and beauty, baby and Home care, health care, food and beverages, etc. The famous hair care brand Head & Shoulders presents its latest research results - Vibrant Zinc. The breakthrough of this latest research result is to fully stimulate the active state of "zinc", so that it can play a better role in anti-dandruff products, remove dandruff more quickly and effectively, and let your hair enjoy a new life without dandruff. At present, the biggest challenge faced by anti-dandruff products containing zinc formulas is how to achieve the best anti-dandruff effect of zinc preparations. Head & Shoulders has made a breakthrough discovery that by fully activating the optimal state of zinc and enhancing its activity, the anti-dandruff effect of zinc-containing formula products can be greatly improved. If we take fighting as an analogy, ordinary zinc preparations can only deliver a limited number of artillery shells at a time, while active zinc can not only deliver more artillery shells at a time, but also complete the deployment of more rounds. Therefore, unprecedented excellent anti-dandruff effect can be achieved.

Head and Shoulders Black and Strong

Head and Shoulders Deep Cleansing

Head and Shoulders Silk Source Resurrection Combination

5. Pantene

Since Since the birth of the brand, Pantene has always been a leader in the field of hair care technology, committed to using cutting-edge technology to develop innovative hair care products. The research results of Pantene's laboratory have led to innovation and progress in the field of hair care, making Pantene a veritable "hair health expert."

Pantene's hair care technology makes hair shine and shine.

It is often difficult to detect subtle damage to each strand of hair with the naked eye. However, if your hair looks dull, unmanageable, or brittle, the problem is often due to damaged strands.

Pantene solves your hair problems! All Pantene hair care products are rich in Pro-V provitamin B5, which can help repair damaged hair and maintain healthy hair. Now let’s learn about Pantene’s hair care principles.

The secret to beautiful hair lies in the intact hair cuticles, also known as hair cuticles. Look carefully at the smooth and supple hair and see how the intact hair cuticles are densely distributed on it. Pantene Pro-V hair care series products provide strong protection for hair, prevent hair damage, and make hair healthy and shiny.

See how the hair scales lift and fall off? Pantene Pro-V hair care products effectively protect hair cuticles and prevent such damage.

Backcombing your hair (combing your hair against the direction of hair growth) can cause the hair cuticles to lift or even peel off, causing the originally healthy hair to become dry, brittle, and lose its luster. Try to avoid combing your hair back, and use Pantene Pro-V hair care products to comprehensively repair existing damage.

Severe hair cuticle erosion, sun exposure or fragile hair can cause split ends. Pantene Pro-V hair care series products coat each hair with a moisturizing protective film to comprehensively combat hair problems such as split ends.

Using styling tools such as electric curling irons and hair dryers on wet hair will cause the water in the hair to boil and evaporate, leaving burn marks on the hair, seriously damaging the hair, and may even cause breakage. hair. Therefore, please try to avoid heat treatment on your hair, and use Pantene Pro-V hair care series products to take good care of your delicate hair.

Pantene Emulsion Repair Series

- Effectively repair dry and damaged hair and help prevent split ends

Pantene Emulsion Repair Shampoo (gentle cleansing and nourishing hair Hair)

Pantene Lotion Repair Hair Essence (nourishes dry and damaged hair from root to tip)

Pantene Lotion Repair Deep Moisturizing Hair Mask (deep repair, focus Strengthens fragile hair)

Pantene lotion repair all-day hair care curd (nourishes dry and damaged hair from root to tip)

Pantene lotion repair and anti-dandruff series

——Anti-dandruff while repairing damaged hair and helping to prevent split ends

Pantene Lotion Repair Anti-Dandruff Shampoo (helps effectively remove dandruff)

Pantene Emulsion repair and anti-dandruff hair essence (injects nutrients into hair to prevent dandruff and itchiness)

Pantene Silky Smooth Anti-Dandruff Series

- Improves dandruff removal at the same time Transform frizzy hair to silky smooth

Pantene Silky Smooth Shampoo (gentlely cleanses hair while nourishing hair)

Pantene Silky Smooth Hair Essence (gentlely cleanses hair while replenishing nutrition)

Pantene Silky Smooth Deep Moisturizing Hair Mask (long-lasting deep moisturizing formula, deep and lasting moisturizing)

Pantene Silky Hair Mask Smooth and hydrating hair spray (unique water-locking technology can provide deep and long-lasting moisturizing)

Pantene Silky Smooth and Long-lasting Moisturizing Hair Curd (leave-in type) (deep and long-lasting moisturizing, smoothing hair Dry)

Pantene Silky Smooth Styling Essence (natural setting, anti-warping, smooth fit, instant smoothness)

Pantene Silky Smooth Gel (moderate setting, anti-warping) Adaptable, instantly smooth)

Pantene Silk Smooth Anti-Dandruff Series

- Removes dandruff while improving frizzy hair to silky smoothness

Pantene Color Repair Series

- Repair damaged hair and lock in bright color

Pantene Strong Anti-Hair Loss Series

— —Strong + hair root to tip, significantly reducing hair loss

Pantene Straight Hair Series

—Significantly increasing hair drape and restoring hair straightness

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Pantene Elastic Curly Hair Series

- Make flat curls full of elasticity and more layered

Pantene Black and Bright Series

- Improves dull and dull hair to black and shiny