As people’s awareness of rights protection increases, in recent years, cases of infringement disputes caused by registered trademarks have occurred from time to time. The importance of registered trademarks is self-evident. Our country also pays attention to the protection of registered trademarks. Trademark registrants have exclusive rights to trademarks and are protected by law.

Many people here do not know several key points of registering a trademark, which may cause enterprises to encounter unnecessary troubles during the trademark registration process. Understand the key points of trademark registration to help you better register your trademark.

1. Three points to note about names

I think there are three key points in registering a trademark name: First, make sure the name has not been registered before; second, pay attention to whether it is easy to remember. and communication (for example, the brand name "Three Dads" is easy to remember and spread); third, the name must accurately express the corporate culture.

2. Check the recognition level

After determining the trademark name, it is necessary to find a professional organization in time to check the recognition level.

3. Seize the opportunity to apply

Because trademark registration follows the first-to-file principle, the establishment of the application date is crucial to the success of trademark registration. After the brand name is determined, if someone else applies one day earlier, the applicant's creativity or huge investment in the brand will be wasted, so you must seize the opportunity to apply.

4. Pay attention to the application form

Trademarks come in various forms, such as graphics, text, sounds, etc. These elements can be applied together or separately. Applying together saves money, but the disadvantage is that as long as one is unqualified, all of them cannot be used, so if the budget is not too tight, it is recommended to split all the elements and apply one after another. This can reduce legal risks on the one hand, and make trademark use more flexible on the other.

5. Find a good service agency

Trademarks are divided into 45 categories. In which category you apply, you will be protected in that category. Applications must be made in all fields covered by the business category.

6. Clarify the process time

After completing the above work, the materials compiled in the early stage must be submitted to the Trademark Office. It will take three to four months from receiving the materials to accepting them. , it takes nine months to finally pass the review (after the introduction of the new Trademark Law in 2013, trademark registration cannot be expedited).