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Xiao Xiaohongshu is a lifestyle platform and an entrance to consumption decision-making. Its founders are Mao Wenchao and Qu Fang. As of July 219, the number of users of Xiaohongshu has exceeded 3 million; As of October 219, the number of monthly active users of Xiaohongshu has exceeded 1 million, of which 7% of the new users are post-9 s. In Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu matched massive information and people accurately and efficiently through machine learning. Xiaohongshu has an e-commerce business. In December 217, Xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing China's consumer technology industry.