Since "Honor of Kings" was launched in the third quarter of 2015, we first focus on analyzing the market overview at that time.

According to the "2015Q3 China Mobile Game Market Quarterly Monitoring Report" released by iiMedia Consulting, as of 2015Q3, the cumulative number of Chinese mobile game users reached 497 million, a month-on-month increase of 1.2%. The growth rate continues to slow down, and mobile games The number of users has gradually peaked. In fact, this is indeed the case, because until the end of 2016, the number of mobile game users in China only reached 523 million, with a growth rate of less than 5, and the user dividend of domestic mobile games has hit the ceiling.

In terms of player payment ratio, in the third quarter of 2015, the payment ratio of mobile game players was still extremely low, and most of the accepted single payment amounts were less than 50 yuan.

In terms of game types, iiMedia Consulting data shows that game types in the Red Sea market such as chess and cards, cool running, turn-based RPG, cards, leisure, and role-playing have become saturated, while MOBA, 3D action, and sandbox The blue ocean market remains to be explored. The top three game types with the most players are casual puzzles, parkour racing, and poker, with the proportions all exceeding 50%.