Features of graphic trademarks:
1, advantages of graphic trademarks:
Intuitive, vivid and infectious, which is helpful for the company to implement differentiated brand strategy;
Not limited by language and region, it is more conducive to public recognition and memory.
2. Disadvantages of graphic trademarks:
Compared with Chinese characters, it is not conducive to address and spread;
Graphic trademarks are difficult to query, and the probability of successful registration is relatively low in word mark.
The characteristics of the text mark:
1, advantages of the prefix:
The word label has form, sound and meaning at the same time, which are used to sense eyes, ears and hearts respectively, and can convey information intuitively and is easy to address;
The registration success rate of word mark is relatively high, because word mark is relatively easy to query and can avoid being identical with other trademarks in advance, so the probability of passing the examination is relatively high.
2. disadvantages of wordmark:
It is greatly influenced by language and region. For example, trademarks in foreign languages are more difficult for local people to remember and recognize, which is why international brands usually re-register local word mark for their host countries.
Some meanings that can only be understood but can't be expressed in words are easier to convey through graphics, but word mark lacks such expressions.
Therefore, for how to choose:
1, which can be selected flexibly according to the company's business.
Generally speaking, mass consumer goods should adopt more lively forms of expression, graphic trademarks or combined trademarks of graphics and words are good choices, while minority consumer goods need to make choices according to the tastes and preferences of target customers. For example, the professional service industry should be more inclined to word mark to highlight its rigor and stability.
2.word mark is more popular in design.
Because it is inconvenient to call and spread, there are few simple graphic trademarks. We suggest that trademark applicants apply for both graphic trademarks and word mark. Due to the high success rate of word mark's application, the trademark applicant can apply for word mark as a defense first, and then continue to apply for a graphic trademark after the graphic design is completed.
3. Pay attention to the infringement risk of word mark fonts.
In order to reduce costs, many entrepreneurs directly download commercial fonts from the Internet for trademark registration. Without authorization, most commercial fonts are prohibited from commercial use, and once they are sued by font companies, they may face huge compensation. Today, with the continuous strengthening of copyright protection in China, every entrepreneur should have copyright awareness.