1. Set up special sales in big shopping malls or special stores

Major shopping malls in some large and medium-sized cities generally set up special sales for some brands to sell goods at special prices to attract customers' popularity. The sale sales of many brands have even exceeded the sales of regular-priced products. After all, the wallets of ordinary people in China are not so bulging, so there is a lot of room in the market for brand products with special prices.

second, as promotional gifts to customers and dealers

This method can mainly stimulate dealers to purchase more goods, which is an effective means of channel reward. However, if it is not properly managed, it is easy for dealers to sell off special-priced products at will, thus affecting the brand image. Moreover, the existence of too many special-priced products will inevitably affect the sales of dealers' regular-priced products.

Third, changing the trademark to other brands for sale

This is a good way to deal with the inventory, which can effectively reduce the damage to the brand image caused by the special price treatment, but it also brings a lot of management difficulties. Moreover, after all, the inventory is unsalable, and it is unknown whether it can be sold after changing the trademark. Moreover, consumers will also be suspicious of whether the trademark is counterfeit, which will have a certain impact on the original brand.

four, change the circulation channels, take the wholesale market sales

There are many brands, on the one hand, take the sales channels of large and medium-sized shopping malls and specialty stores, on the other hand, take the wholesale market operation, and the product unit price is quite different, which is also their business strategy. Some old models that are relatively unsalable are circulated from the wholesale market at lower prices, while the monopoly system maintains relatively stable prices and establishes the overall image of the brand, because, in the face of However, the overall image and price system of the brand are easy to be disordered, and it is also easy to cause contradictions between shopping malls and wholesalers.

5. Attracting customers as bargains in stores

Most garment enterprises are not equipped with the strength and are unwilling to open another special sale, so they usually set up floats in the main stores to sell bargains. This way, in fact, is very contradictory, which has a direct impact on the image of the main store and makes people doubt the price of the brand. In this way, the brand effect that has been accumulated hard is often diluted by special offers. But many brands adopt this method.

VI. Export to underdeveloped countries

Such enterprises often need large sales energy and good export experience and ability. Or have a good cooperative relationship with foreign trade companies. The vast majority of garment enterprises do not have the ability to export. Therefore, this method can only be adopted by a few large enterprises.