According to news on the evening of December 13, CCTV’s “Focus Interview” column aired a program titled “Say No to Infringement” this evening. The program exposed a number of counterfeit brand-name products using Internet channels. , the illegal behavior of illegally selling and making huge profits, and calls on consumers to start from me, not to buy non-infringing products, and once they discover counterfeit and infringing behavior, report it in time, so that the illegal behavior can be hidden.

In recent years, my country's efforts to protect intellectual property rights have continued to increase. Piracy, counterfeiting and other infringements of intellectual property rights have increasingly become the target of public criticism and have been severely cracked down. However, some people still take a chance and change their tactics to escape. Investigate and punish infringement and counterfeiting as a shortcut to gain profits. Our country is facing some new problems in the protection of intellectual property rights. Some counterfeit and shoddy goods that were originally sold in stores are now being transferred from store sales to the Internet.

In recent years, a type of snow boots from the United States has been sought after by many girls. Open Taobao, enter the name of this kind of snow boots, and then enter the authentic products from the counter, and you will see many sales pages. This type of snow boots sells for about 2,000 yuan in shopping malls, but only costs about 200 yuan in some online stores. The author specially selected an online store that claims to be absolutely authentic, bought a pair of snow boots for about 400 yuan, and compared them at the brand counter in Shanghai. In front of genuine snow boots from real counters, these shoes showed flaws. Not only are the outer packaging different in many details, but also the feel of the material, the shape of the shoes, the wash water label inside the shoes, etc. are different. It is understood that in mainland China, authorized stores are currently the only sales channels for this snow boots.

However, various shopping websites are full of products claiming to be genuine from this counter. Not only that, there are even websites pretending to be the official website of the brand. This behavior seriously infringes upon the interests of trademark rights holders. The author reported this fake website to the relevant departments.

Chen Song from the Economic Investigation Corps of the Shanghai Public Security Bureau and his colleagues have uncovered a number of cases of counterfeit and shoddy goods sold through the Internet this year. They discovered an online store called Jingyi Qiujing. This online store is already a five-crown seller and is preparing to hit the Golden Crown. This means that this store has already made nearly 500,000 transactions online. Transactions, what is sold in this store are some clothes and apparel that are said to be original and authentic. The investigators purchased two products on Taobao as customers and then handed them over to the relevant trademark rights holders for appraisal. It was found that both products were products with counterfeit trademarks.

After investigation, Chen Song and his colleagues discovered the warehouse of this online store in a small alley in Shanghai. The warehouse was more than 100 square meters and filled with clothing, shoes, hats and apparel of various brands. The accessories were found to be counterfeit, involving 14 trademarks and amounting to five to six million. The person in charge of this online store is a young couple. They are currently being transferred for prosecution on suspicion of selling counterfeit registered trademark goods.