History of Robust:

Guangdong Robust Group is a large-scale food and beverage enterprise well-known throughout the country, one of the top ten enterprises in China's beverage industry, and the second batch of key development companies in Guangdong Province One of the large enterprise groups and the first of the top 15 industrial enterprises in Zhongshan City, its product trademark "Robust" is one of the few "well-known trademarks" recognized by the National Trademark Office in China's food and beverage industry. Robust Group was formerly known as Guangdong Today Group, which was founded in 1989. Today Group was officially established in October 1992. In August 1999, the group management center moved from Zhongshan to Guangzhou. In October 1999, Today Group changed its name to Robust Group.

Since Robust was founded, the group has developed rapidly, with production, sales, profits and taxes doubling year after year. Compared with when it was founded in 1989, production, sales, profits and taxes have increased more than 500 times in ten years. Today, Robust has become a large modern enterprise that produces five series of high-quality products, has a market network covering urban and rural areas across the country, has a well-known trademark with high visibility, and has gathered elite talents from all over the world. The group currently has more than 4,000 employees, including nearly 1,000 management and technical talents from college and technical secondary schools. The group has 8 subsidiaries including Robust Investment Management, Zhongshan Robust, Robust Industrial, Today's Health Care, and Hong Kong Today, as well as large peripheral equipment factories in Tangshan, Wuxi, Wuhan, Chengdu, Shanghai, etc., as well as in major cities across the country. It has nearly thirty branches and operation departments and marketing departments all over the country.

Robust has been in business for ten years and has always adhered to the path of specialization, focusing on health products, dairy products, and beverages. It has successively launched Robust milk yogurt (including Robust milk, AD calcium Milk, Health Express AD calcium + bifid factor milk drinks, etc.), milk (including Robust pure milk, sweet milk, chocolate milk, strawberry milk, high calcium milk, student milk, etc.), drinking water (including Robust pure milk water, mineral water, mint water, etc.), tea beverages (including Robust lemon tea, oolong tea, jasmine tea, etc.), jelly pudding and other five series of high-quality products. These products have won the favor of consumers for their excellent quality and first-class quality. They are sold well all over the country and have won many awards. Among them, "Robust" milk has ranked first in the country in market share for six consecutive years (93-98). Robust purified water has ranked second in the country in market share for two consecutive years (97-98) since its launch in 1997.

Robust and its president He Boquan are well-known throughout the country for their courage and innovation, and have constantly received widespread attention from the media and society; they rented the "Robust" trademark of Guangzhou Robust Company to start a business and developed and produced national The first formulated health-care milk yogurt "Robust Milk"; in early 1992, "Today" was awarded the title of "Today" at Peking University, and Guangdong Today Group was established in October of the same year; in 1994, "Today" spent tens of millions to purchase Coach Ma Junren's "Today" "Life Nuclear Energy" formula created the largest intellectual property transaction between individuals and enterprises in Chinese history. Later, the distribution rights of "Life Nuclear Energy" were auctioned nationwide, the first domestic product distribution rights auction; in early 1997, "Today" It spent money to fully acquire the Guangzhou Robust Company and became the sole legal owner of the "Robust" trademark; at the beginning of 1998, "Today" invited McKinsey, the world's largest management consulting firm, to provide senior management strategic consulting for the enterprise; at the end of 1998, "Today" introduced The world's most advanced enterprise management software SAP R/3 system; selected as a teaching case of Harvard University in 1999, the management center moved to Guangzhou, the group changed its name... Robust's innovations have attracted all walks of life just like the ten years of glory they created. Attention.

The management center of Robust moved to Suihe Group in 1999 and changed its name (today the group is renamed Robust Group), giving Robust, which has been in business for ten years, a new starting point that is higher and further. Starting from this and entering the new century, Robust will continue to create an atmosphere of "forever entrepreneurship" as always, so that every entrepreneur and every employee can maintain the entrepreneurial spirit of "never be complacent and keep making progress" and firmly Move towards the goal of "creating the best enterprise in China's food and beverage field".

Facing the opportunities and challenges at the turn of the century, and facing the great space and bright future for the development of the food and beverage industry in the new century, Robust relies on the foundation laid by ten years of entrepreneurship and "creating a healthy life". With the corporate ideal of "only sharing the benefits of success", with the Robust people who have grown up after ten years of training, we will definitely be able to bring more and better high-quality products to consumers and create more wealth for the society. , and will definitely continue to be at the forefront of the times.

In March 2000, Robust joined the Danone Group and became an important member of Danone in China.

ROBUST" is the main product brand of Robust Group. It is a product brand with high visibility and reputation in China and is one of the most competitive brands in China's beverage industry; The "ROBUST·ROBUST" brand has great affinity from its name to its design. It is a food and beverage brand with ideal carrying capacity and extension ability; in early 1999, "ROBUST·ROBUST" was recognized by the National Trademark Office as one of China's most popular food and beverage brands. Well-known trademark, becoming one of the few well-known trademarks in the food and beverage industry.