Trademark requirements for entering Tmall
1. Without obtaining the Trademark Registration Certificate or the Trademark Acceptance Notice issued by the Trademark Office of the State Administration for Industry and Commerce, Tmall will not accept the application for brand opening (except for some imported goods);
2. Tmall does not accept the application for registration of pure graphic trademarks, because such trademarks cannot name the store name and store domain name.
Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R mark or TM mark has an impact on the amount of deposit you need to pay when you settle in Tmall.
Merchants need to pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and to pay liquidated damages to Tmall and consumers according to Tmall service agreement and relevant rules and regulations when the merchants violate the rules. The deposit is different according to the store attributes, and the amount is as follows:
1, brand flagship stores and specialty stores: RMB 65,438+RMB 10,000 with TM trademark, all of which are RMB 50,000 with R trademark;
2. Franchisee: 6.5438 yuan +0.5 million yuan with TM trademark, all 6.5438 yuan +0.5 million yuan with R trademark.
Merchants who want to settle in JD.COM and JD.COM Mall must submit relevant trademark certificates, including trademark registration certificate, notice of trademark acceptance, or authorization for trademark use. JD.COM Mall's trademark requirements are as follows:
1, trademark holder qualification
JD.COM Open Platform does not accept the application of individual merchants to settle in temporarily, so its registered trademark name must be the trademark under the name of the enterprise, not the trademark under the name of the individual.
2. Trademark status qualification
For TM trademarks, a Notice of Trademark Acceptance is required, and the registration application time must be six months.
3, trademark form qualification
JD.COM trademarks do not accept applications for registration of pure graphic trademarks. The trademark applied for occupation can be words, numbers, letters, three-dimensional, color combinations or any combination of the above elements.
4. The requirements of the store type for trademarks
(1) flagship store
The seller can enter the R trademark or TM trademark of his own brand, or the authorization document issued by the obligee to open a brand flagship store in JD.COM (the authorization document should be exclusive and irrevocable), and can open a store in JD.COM.
(2) Specialty Store
The seller holds other people's brands, can be registered as R trademark or TM trademark, and has authorization documents, and can open a shop in JD.COM Open Platform.
(3) Specialty Store
Two or more people or their own brands operating in the same business category of JD.COM Open Platform can open stores on commodities under the status of R trademark or TM trademark.