1, check whether the website Logo is linked to the home page, and if it is not linked to the Logo.
2. alt tags should be correctly configured for pictures in the station, and they should be related to website keywords and article content as much as possible.
3. Make full use of navigation, bottom area, copyright information and other places to increase keyword links and internal links.
4. URL navigation should be set up. The principle is that users like to put what they want to see most on the left, such as product information, while those with less content can be marked with nofollow to concentrate their weight. Such as contact information, such as leaving a message.
5. Add an inner link to the content of the article. The keywords in the article are places where internal links are planted in a large area, but don't add links to a keyword repeatedly, just once, barely twice, and use labels such as strong, h and em to avoid too much. It's best to use keyword plug-ins, carry out cyclic construction of channel links throughout the website, and use a large number of long tail links to return to the home page.
6. In the article, you can link to similar topics, recommend other articles and help readers find other emotional content, which not only traps spiders, but also reduces the bounce rate of the website, which is very helpful for internal chain optimization.
7. Each article should have two or three keywords, so that keywords can help the page to communicate.
8. Use FLASH and javascript as little as possible, because white spiders can't climb.
9. If there is a search bar, you can set keywords on popular searches, which improves the user experience and builds a good internal chain.
10, the channel page should have the latest articles, popular articles and randomly invoked articles of this channel.
1 1. Make a popular page, and put the important pages of the website and several pages with heavy search engine traffic in it, and it is best to make them appear on the home page to keep the weight of popular pages.
12, reduce page-level links. When a search engine spider crawls a website page, there is no requirement or restriction on the depth of the website, but a reasonable hierarchical page is more conducive to spider crawling and more friendly to search engine optimization.
13. Links should be as close as possible. When a search spider crawls a page, it always crawls the content of the website from top to bottom. The more important the content, the closer the page is to the keywords of the website, so it is more convenient for spiders to crawl. In addition to these methods, we should also design specific operation methods according to the characteristics of the website itself.
14, the ingenious direction of the inner chain. There are keywords that need to be optimized as much as possible on the first page of the article. Why are you doing this? Because the first paragraph of the article is called on the first page of the website, the keyword density of the first page can be maintained. When keywords appear many times, you will find that they don't all point to the home page, but some of them flow to columns page. The specific reasons have been analyzed above.
15, it is very important to make keyword links in the copyright area of the website, and make a website map, which will be more conducive to spider crawling.