Keplin is a world-famous fashionable casual bag brand, founded in Antwerp, Belgium in 1987.
Kipling has always been committed to breakthroughs, just like the brand's iconic wrinkled nylon fabric, which has achieved a unique style! There is also the iconic little monkey that appears on every handbag, backpack or luggage, conveying The happy spirit of the brand. It is not just a bag brand, but a brand that makes people smile. Everything it does is centered on the spirit of a happy little monkey and deeply impresses consumers. Let the world be filled with positive energy and Make Happy! Basic introduction Chinese name: Kipling English name: kipling Date of establishment: 1987 Industry: bags, bags Establishment background, design concept, product team, product style, product positioning, product material, main products, Chinese website, establishment background Kaipu Kipling was founded in Antwerp, Belgium in 1987. It was born from a very significant decision - at that time, three optimistic Belgians thought it was time to make some changes and let people get rid of traditional handbags! So the Three Musketeers took their inspiration from traveling around the world and designed and developed the first generation Kipling handbag, which opened a new page in the history of bags. Origin of naming: The name of the Kipling luggage comes from the designer's favorite British writer Rudyard Kipling, and the mascot monkey on the bag is also the writer's popular work. The protagonist in The Jungle Book (1894). Today, this cute little monkey has led the brand to the world and has been loved by many people. Kipling has excellent design and quality in leisure products, and has therefore become a high-quality product in the eyes of the public. Do you still remember the little monkey, the protagonist of "The Jungle Book" (also translated as "The Jungle Prince")? It is the mascot of Kipling, leading Kipling to become a world-class leisure backpack brand. Kipling, this cute monkey comes from Belgium. It is a very famous leisure bag brand in the world. The most special thing about Kipling's small side bag is that it comes with a cute little monkey. It looks so funny that one hand can be inserted into the mouth, which makes people laugh. It is completely in line with Kipling's insistence on "owning a monkey". "Forever Young Heart" design concept. The name is Kipling. It is named after the British writer Rudyard Kipling, a favorite of the designer. The little monkey on the bag comes from this writer's popular works. It tells the story of an abandoned baby who was raised by animals in the forest, and is regarded as a mascot. The monkeys on the Kipling bag will have different colors, and each monkey is named after a different member of the Kipling family. Kipling VF said third-quarter revenue included $499 million from Timberland, which it acquired last year. The company's Outdoor & Action Sports segment continues to perform strongly, driven in part by contributions from its Timberland and Smaroo brands. This division also includes well-known brands such as North Face and Vans, with sales of North Face increasing by 5% and Vans increasing by 21%. Revenue from the sportswear division increased by 2%, partly due to the solid performance of the Nautica and Kiplinger brands. In the trend of cross-border cooperation, Kipling luggage and Black Eyed Peas frontman Fergie collaborated to design the "Fergie For Kipling" series. Fergie personally promoted it and shot a commercial! I believe that Fergie will lead to a more enthusiastic trend of Kipling bags! Design Concept The design concept of Kipling bags has always been to "have an eternally young heart". It is precisely because of this concept that Kipling bags particularly like to use jumping colors, especially in the design and application of school bags. In addition to school bags In addition, Kipling bags also have ordinary casual bags, but the design of casual bags is also quite satisfactory. They are mainly generous and have a European and American style, but the design is not very outstanding. When choosing materials for Kipling bags, we generally try to choose ultra-thin and high-grade materials. This is mainly from the perspective of users. It is precisely because of this that in Belgium, almost everyone has three Kipling bags. Woolen cloth.
Kipling bags cater to a wide range of groups. From children to the elderly, you can find a style that suits you at Kipling. This is fundamentally different from luxury bags. Kipling bags emphasize more The usage function of the bag, rather than other attached file functions. But among casual bag brands, Kipling bags are still very good in terms of design and quality. Jipling bags currently have counters in most cities in China, and the price ranges from hundreds to more than a thousand yuan. If you are a person who pays great attention to the quality of bags, Jipling bags are very cost-effective. Product Team Jipling has brought together the world's most outstanding design teams, launching multiple series of new products every season. All new products will maintain some features of their basic series, such as the circular LOGO with a star: the colors of the trademark include light brown, sky blue, denim blue and red, a diagonal zipper design with a front opening, and a thick zipper handle. , solid chain locks and other features that have remained unchanged for many years. However, in each season's new styles, the most avant-garde and fashionable various backpacks, cross-body bags, hand-carry and other convenient and comfortable leisure bags are designed according to different customer groups. And the colors are very rich. Kipling product style Since the release of its basic series, Kipling has been using washed nylon with fine wrinkles and light and dark textures. Various series of nylons treated with high-tech technology make Jipling's bags ultra-light, soft, waterproof, easy to fold, easy to color and other special functions that are very suitable for leisure travel. Kipling launches multiple series of new products every season. The new models will be designed according to different customer groups, including the most avant-garde and fashionable various backpacks, cross-body bags, shoulder bags, hand bags and other convenient and comfortable leisure bags in rich colors. More and more non-fixed workers, such as photographers, writers, reporters, salesmen and other professionals, and even people who love to travel, are eager to own a multi-functional bag. The slightly casual design is very suitable for people who love traveling and various leisure activities. Love travel and freedom, the design concept follows the characteristics of practicality and leisure to develop its unique fashion style. Product Positioning The biggest feature of Kipling is that it is extremely versatile and suitable for people of all ages/all professions/all countries. Since it is a casual fashion bag, it is the most popular bag that can be used regardless of the location/occasion. Kipling's design also meets the needs of all members of the family. No matter men/women/adults/children/elderly people can find products that suit them from different series, which is difficult for other brand bags to do. The most special positioning: It can be used from 0 to 100 years old. The biggest feature of Jiplinger is that it is extremely versatile and is said to be “suitable for people of all ages, all professions, and all countries” because it is a casual and fashionable bag that can be used by all. A bag that can be used when commuting to and from get off work, regardless of location or occasion. And its design also includes all members of the family, men, women, adults, children, and the elderly. They can all find products that suit them from different series. This is one of the reasons why almost every Belgian has three Kipling bags per capita. . Product material: Ultra-light and ultra-thin high-grade nylon Kipling has been using pleated dual-style nylon material 420D nylon since the basic series was released in 1992. Nylon is one of the strongest textiles and is both thin and lightweight, making its finished products lightweight. Jipling's various series of nylons treated with high-tech technology make Jipling's bags ultra-light, soft, waterproof, easy to fold, easy to color and other special functions that are very suitable for leisure travel. Main Products Kipling Brand 2013 Fashion Bags Special Edition for the Year of the Snake In 2013, on the occasion of the Chinese Year of the Snake, the Belgian fashion bag brand Kipling launched a special series for the Year of the Snake. The enchanting snake body swings in the water, forming ripples like flying ribbons, which is full of movement. Carrying a special series of bags decorated with graceful lines for the Year of the Snake, you can fully express your "dexterous" vitality in this Year of the Snake! This series still uses Kipling’s classic wrinkled nylon, iconic wide-mouth zipper and multi-functional design, and the combination of smart water snake blue and pink webbing makes the entire bag more elegant; whether it is a shoulder bag, Whether it is a backpack, a crossbody bag, a wallet, or an attached file bag, Lexiang women can find a bag in this series that suits their needs for different occasions, so that they can enjoy the leisurely vacations in an elegant manner.
Happy girls, let us experience the smart "fun" in elegance at the beginning of the Year of the Snake! Past products: Kipling's 2012 spring and summer Essential carry-on bag series uses the brand's classic wrinkled nylon fabric, which is wear-resistant and durable; cross-back mini style, lightweight and close-fitting; satin piping design, the details are more fashionable; warm ocher yellow, intoxicating Deep pink, quiet silver gray, and mysterious blue-purple, the four optional colors allow Lexiang girls to create various fashionable looks easily and casually! Whether on the sports field, in the gym or in the park, the Kipling carry-on bag series allows us to free our hands to enjoy sports! KIPLING 2012 spring and summer Essential bag series Chinese website is officially launched Kipling’s Chinese official website is officially launched, providing a comprehensive brand information platform for those who follow fashion trends! KIPLING by JC DECASTELBAJAC designer series has been launched on September 9 this month It will be launched globally simultaneously on Japan and Japan. There are four series this season: Game, Daisy, Candy and Hunting series.