Many people want to start their own optical shops. Most people not only pay attention to the business relationship, but also pay attention to the protection of registered trademarks, which is also a problem that entrepreneurs will pay attention to.

The points for attention in trademark registration of optical shops are as follows:

1. Attention should be paid to trademark inquiry before application

Trademark inquiry is an important work, and only through inquiry can we know the prior rights and reduce the rejection rate of application. However, some enterprises do not attach importance to trademark inquiry, thinking that trademarks are original and will not be the same or similar to others' trademarks. As a result, the application is rejected, which not only costs more money, but also delays time and even affects production.

another point must be clarified. After the trademark inquiry, it does not mean that it can be registered 1%, because at present, only the inquiry business in word mark is carried out, and the result of the inquiry is only a reflection of the information of word mark four months ago, and the prior rights within four months cannot be grasped. In addition, China is a vast country, and it is very likely that applicants from different parts of the country will apply for the same or similar trademarks in the same category on the same day. Therefore, the trademark query results are for reference only and have no legal effect.

2, to improve the awareness of self-protection

Enterprise's awareness of trademark self-protection is reflected in trademark registration and use management. Here, we only talk about the awareness of protection that should be possessed in registration.

① apply for registration in time. Article 18 of the Trademark Law stipulates the principle of prior application. However, some enterprises lack the awareness of trademark registration, resulting in their own original and used trademarks being registered by others, resulting in economic losses.

② Be good at weaving a solid protective net. When your brand is famous, some people, driven by economic interests, will ride with similar trademarks on similar products. In order to effectively prevent others from infringing, it is necessary to weave a solid protection net scientifically. On the one hand, you can apply for registration of some similar trademarks around your main trademark. On the other hand, if the business scope permits, we can apply for trademark registration by expanding categories and implementing multi-faceted protection.

3. To design a good trademark

The design of a trademark involves many fields, and usually several elements should be grasped:

① The trademark should be significant. The more distinctive a trademark is, the more impressive it will be to consumers. For example, a trademark composed of a simple geometric figure or an overly complex figure cannot produce a sensory impression; Another example is a trademark composed of only one or two letters in a common font. Because the number of letters is limited, it should not be monopolized by one company. Such as common appellation, etc., these are lack of significance and do not have the function of trademark recognition.

② The trademark design must meet the legal requirements, and the prohibited words and graphics specified in Article 8 of the Trademark Law cannot be used.

③ Trademark design should change the tendency of emphasizing realism, and advocate using more words or graphics with no specific meaning and originality as trademarks.

④ Trademark design should take into account the customs and habits of different countries, regions and ethnic groups, conform to consumers' psychology, and prevent negative cultural influences.

⑤ trademark design should be artistic. The designed trademark should be easy to read, read, remember, simple and clear, giving people a sense of beauty.

The above is the introduction of the matters needing attention in trademark registration of optical shops. When registering the trademark of optical shops, we should also pay attention to the economic losses. On the one hand, we should analyze the similarity and similarity of trademarks in advance. In the trademark of optical shop, the trademarks included are graphics, characters, numbers, sounds, signs and color composition, which are the main elements of a trademark composition. The English name in the product is also the English trademark of the trademark in the registration. Especially for this optical shop, if it wants to expand the market, it should be noted that it is trademark protection.